Power is seized with the gun and maintained with the pen. Controlling public opinion through propaganda and misinformation is the most critical task of an authoritarian power.

When I talk about happiness, envision yourself at the ripe age of 85, comfortably seated on that metaphorical porch, reflecting upon your life. You're thinking, 'Good heavens, I've genuinely led a fulfilling life. I've established a loving family, spent my life with an extraordinary partner, and devoted myself to a profession that's injected an immense sense of purpose into my existence. I have minimal regrets and have maintained a light-hearted, playful approach to life.' This, to me, is what I would categorise as a profound sense of existential happiness.

Seventeen of the top twenty universities in the world are in the USA, one third of all students who leave their countries to study in another come to the USA. There are only a handful of countries who spend relatively more on R&D than the USA.

By consciously and regularly going into the cold- I've learned how to tap into this primordial part of the brain; an area we've lost access to because of our destimulative behaviour. We need to get out into the cold, into the heat, and allow our brain to reconnect to these lost areas which simply are not activated or developed in our daily lives.

The average is the enemy of the marketer, because it actually disguises what you really need to know, which is the outliers, the unusual use cases, the anecdotal eccentricity, where most of the really valuable information lies.