Alibaba combines the economic might of Amazon, the penetration of Facebook, the ubiquity of Google and the cultural significance of YouTube. In China alone, Alibaba has over close to 1billion active customers and over 250,000 employees. At peak, the platform processed over 583,000 orders per second. Each year, Alibaba receives over 12.7billion orders, and over half of China’s domestic parcels relate to Alibaba. Brian A. Wong is a Chinese American entrepreneur and investor. He was the first American, and only the 52nd employee to join Alibaba Group, where he contributed to the company’s early globalization efforts and served as Jack Ma’s special assistant for international affairs. During his sixteen-year tenure, Wong established the Alibaba Global Initiatives (AGI) division and was the founder and executive director of the Alibaba Global Leadership Academy. In his new book the Tao of Alibaba, Brian A. Wong reveals the secret sauce of this remarkable global business, a consciously cultivated ethos and spirit that has enabled Alibaba to weather tough times and setbacks, and to persist towards a common mission. In this interview, I speak to Brian A. Wong about the management philosophy of Alibaba and how purpose-led entrepreneurship played a key role in creating one of the world’s fastest growing, and most successful businesses.
A Conversation with Brian A. Wong on The Tao of Alibaba: The Chinese Digital Giant That Is Changing the World.