Slack launched in 2014 and has become the fastest growing business application in history- allowing millions of people in tens of thousands of organisations around the world to get work done. I caught up with Slack Co-Founder, Stewart Butterfield to learn more about his entrepreneurship journey, and the changing global workplace.
In these exclusive interviews, we speak to Professor Philip Kotler (S.C. Johnson & Son Distinguished Professor of International Marketing at the Northwestern University Kellogg Graduate School of Management and described as ‘the most influential marketer of all time’) and Martin Lindstrom (Chairman and founder of Buyology Inc, who was voted one of the World’s 100 Most Influential people by Time magazine). We discuss the nature of ‘brand’ and ‘branding’ together with the role branding plays in our economic and social world.