Guest article written for AllAboutAlpha.com � the official publication of the Chartered Alternative Investment Analyst (CAIA) Association originally posted at: http://allaboutalpha.com/blog/2012/01/05/alpha-hunters-generating-alpha-from-com-giants/ The internet has changed the face of commerce. Online businesses are booming and the digital landscape is growing on a daily basis. Consequently, it is also no surprise that…