Digitisation is a massive and massively important trend – one accelerated by the Covid-19 pandemic. But despite fervent preaching from the Silicon Valley faithful, it’s not the only kind of competency that matters. Silicon Valley veteran and Stanford lecturer Robert E. Siegel argues that amid the incessant drumbeat of digital transformation, too many leaders overlook and under-appreciate the traditional competencies of physical incumbents – things like logistics, manufacturing, customer service, and quality control. The rigid dichotomy between digital and physical is not only over-done, but dangerous to companies trying to succeed. Siegel bridges the gulf in his new book THE BRAINS AND BRAWN COMPANY: How Leading Organisations Blend the Best of Digital and Physical. In this interview, I speak to Robert E. Siegel about how companies that bridge the digital (brain) and physical (brawn) domains will develop huge competitive advantages. We discuss his ten-point framework for the digital and physical realms and look practically at how to put the framework into action by becoming a systems leader, skilled at blending the best of digital and physical, recognising emerging patterns, and making key decisions in a rapidly changing landscape.

Thought Economics

In The Extended Mind: The Power of Thinking Outside the Brain, acclaimed science writer Annie Murphy Paul explodes the myth that the brain is an all-powerful, all-purpose thinking machine that works best in silence and isolation. We are often told that the human brain is an awe-inspiring wonder, but its capacities are remarkably limited and specific. Humanity has achieved its most impressive feats only by thinking outside the brain: by “extending” the brain’s power with resources borrowed from the body, other people, and the material world. Annie’s research tells the stories of scientists and artists, authors and inventors, leaders, and entrepreneurs—Jackson Pollock, Charles Darwin, Jonas Salk, Friedrich Nietzsche, Watson and Crick, among others—who have mastered the art of thinking outside the brain. In this interview, I speak to Annie Murphy Paul on her ground-breaking work exploring how our minds work, how extra-neural resources play a role in our thinking, and how understanding the extended mind can give us ground-breaking insights into harnessing our potential.

Thought Economics

Dr. Robert Cialdini has spent his entire career conducting scientific research on what leads people to say “Yes” to requests. The results of his research, his ensuing articles, and New York Times bestselling books have earned him an acclaimed reputation as a respected scientist and engaging storyteller. His books, including Influence and Pre-Suasion, have sold more than five-million copies in 41 different languages. Dr. Cialdini is known globally as the foundational expert in the science of influence and how to apply it ethically in business. His Six Principles of Persuasion have become a cornerstone for any organization serious about effectively increasing their influence. As a keynote speaker, Dr. Cialdini has earned a world-wide reputation for his ability to translate the science into valuable and practical actions. His on-stage stories are described as dramatic and indelible. Because of all of this, he is frequently regarded as “The Godfather of Influence”. In this exclusive interview, I speak to Dr. Robert Cialdini, Renowned Scientist, New York Times Best-Selling Author and CEO of Influence at Work (IAW®) about the power of influence, how to build influence and the tools of the best influencers in the world.

Thought Economics

For over a century, anthropologists have immersed themselves in unfamiliar cultures, uncovering the hidden rituals that govern how people act. Now, a new generation of anthropologists are using these methods in a new context – to illuminate the behaviour of businesses and consumers around the globe. In Anthro-Vision, Gillian Tett – bestselling author, Financial Times journalist, and anthropology PhD – reveals how anthropology can help make sense of the corporate world. She explains how to identify the ‘webs of meaning’ that underpin consumers’ behaviour on the other side of the planet. She reveals why ‘sense-making’ can explain the most erratic behaviour of Wall Street bankers, and why concealed systems of barter shape our relationship with Silicon Valley. She delves into the cultural shifts driving investment in new markets and green issues. And she reveals what anthropology can tell us about our own workplaces, too: by identifying the hidden tribes within the office, or pinpointing which rituals are binding together a team. In this exclusive interview, I spoke to Gillian Tett about how anthropology can help us better understand the world, and why business leaders need to understand and apply anthropology to build successful organisations.

Thought Economics

In Noise: A Flaw in Human Judgement, Nobel Prize Winner, Daniel Kahneman together with co-authors Olivier Sibony, and Cass R. Sunstein show how noise helps produce errors in many fields, including medicine, law, public health, economic forecasting, food safety, forensic science, bail verdicts, child protection, strategy, performance reviews and personnel selection. And although noise can be found wherever people make judgments and decisions, individuals and organizations alike commonly ignore to its role in their judgments and in their actions. They show “noise neglect.” With a few simple remedies, people can reduce both noise and bias, and so make far better decisions. In these interviews, I speak to Daniel Kahneman (winner of the 2002 Nobel Prize in Economic Sciences and the National Medal of Freedom in 2013) and Cass R. Sunstein (Robert Walmsley University Professor at Harvard, where he is founder and director of the Program on Behavioural Economics and Public Policy). We talk about how noise impacts our decision making, how judgements are made, and why we need think about making decisions, much like washing our hands.

Thought Economics

In this interview, I speak to Daniel Goleman, Ph.D., author of the New York Times bestseller Emotional Intelligence and Social Intelligence: The New Science of Human Relationships. Dr. Goleman is an internationally known psychologist who lectures frequently to professional groups, business audiences, and on college campuses. Working as a science journalist, Goleman reported on the brain and behavioral sciences for The New York Times for many years. His 1995 book, Emotional Intelligence (Bantam Books) was on The New York Times bestseller list for a year-and-a-half; it is available around the world in 40 languages, and has been a best seller in many countries. I speak to Daniel Goleman about the purpose of emotions, the importance of emotional intelligence and why leaders need to understand emotions & emotional intelligence.

Thought Economics

Whether it’s CEOs, political leaders and business elites – across the world, key decisions are still made by tiny coteries of people. With enough talent, elan and hard work any of us can join them. So, we are told… Follow key rules: Be transparent. Defer to bosses and clients. Take responsibility. Feedback is everything. Do these things brilliantly and the top job can be yours. But can it? Douglas Board’s new book Elites breaks radical new ground. It shows why, paradoxically, meritocracies create glass ceilings. We end up with a society-wide misallocation of respect in favour of a few at the top, which hurts us all. In this exclusive interview, I speak to Douglas Board about the reality of ‘elite status’ in our society, and why we need a more humane world in which organisations and individuals hold in better balance the ordinariness of society’s extraordinary achievers, and the extraordinariness of ‘ordinary’ men and women.

Thought Economics

Tim Peake is a former Apache pilot, flight instructor, test pilot and current European Space Agency astronaut. A veteran of eighteen years military service, Tim has flown over 3000 hours on operations worldwide. In December 2015, Tim became the first British astronaut to visit the International Space Station and conduct a spacewalk during his six month mission. He also ran the London marathon from space. Tim’s mission engaged more than two million students in outreach activities. In this exclusive interview, I speak to Tim Peake about our fascination with space, how seeing the earth from International Space Station changed his view of humanity and his learnings on resilience from training to be an astronaut and spending 186 days in space.

Thought Economics

In his latest book Think Again, Adam Grant – Wharton’s top-rated professor and #1 bestselling author – offers bold ideas and rigorous evidence to show how we can embrace the joy of being wrong, encourage others to rethink topics as wide-ranging as abortion and climate change, and build schools, workplaces, and communities of lifelong learners. How shows us how international debate champion wins arguments, a Black musician persuades white supremacists to abandon hate, and how a vaccine whisperer convinces anti-vaxxers to immunize their children. Think Again is an invitation to let go of stale opinions and prize mental flexibility, humility, and curiosity over foolish consistency. If knowledge is power, knowing what you don’t know is wisdom. In this exclusive interview, I speak to Adam Grant about why we need to re-evaluate what we know, what we think we know, and how we know it.

Thought Economics

Seth Godin is the author of 20 books that have been bestsellers around the world and have been translated into more than 35 languages. He’s also the founder of the altMBA and The Akimbo Workshops, online seminars that have transformed the work of thousands of people. He writes about the post-industrial revolution, the way ideas spread, marketing, quitting, leadership and most of all, changing everything. You might be familiar with his books Linchpin, Tribes, The Dip and Purple Cow. His book, This Is Marketing, was an instant bestseller around the world. His latest book, The Practice, is already a bestseller. In addition to his writing and speaking, Seth has founded several companies, including Yoyodyne and Squidoo. His blog (which you can find by typing “seth” into Google) is one of the most popular in the world. His podcast is in the top 1% of all podcasts worldwide. In 2018, he was inducted into the Marketing Hall of Fame. More than 20,000 people have taken the powerful Akimbo workshops he founded, including thealtMBA and The Marketing Seminar. In this exclusive interview, I spoke to Seth Godin about what it means to be creative, and how we can use the skills of creativity.

Thought Economics

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