The San Francisco Bay Area (more commonly known as Silicon Valley) has a GDP of $840 billion, to put it another way – if this region was a country, it would be the 18th largest global economy, larger than the Netherlands, Saudi Arabia and Switzerland, and only a little smaller than Turkey and Indonesia.  It is perhaps with eyes on this prize that so many leaders therefore divert civic investment and incentivisation into the growth of technology companies. To learn more about the reality of Silicon Valley, I spoke to three world experts. Kara Swisher (Co-Founder of Recode & NYT columnist), Nicholas Thompson (Editor in Chief of WIRED), John Carreyrou (Pulitzer Prize Winning Journalist & Author of Bad Blood: Secrets and Lies in a Silicon Valley Startup) and Cary Mcclelland (award-winning writer, filmmaker and human rights lawyer who is the author of Silicon City: San Francisco in the Long Shadow of the Valley).

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Our inability to disconnect extreme events from the norm also affects our perceptions of business. The picture we see of the business environment shows us the tails not the curve, we here about the super exciting startups, and the gigantic behemoths but we don’t see much about the middle; the small and medium sized businesses who account for the majority. We don’t see that of the 6 million companies in the US, 90% have less than 20 employees. I caught up with Rand Fishkin, Founder of SparkToro and Co-Founder of MOZ & Inbound.com to understand more about the realities of starting-up, and what we can learn from the businesses in the middle.

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Guest article written for AllAboutAlpha.com � the official publication of the Chartered Alternative Investment Analyst (CAIA) Association originally posted at: http://allaboutalpha.com/blog/2012/01/05/alpha-hunters-generating-alpha-from-com-giants/ The internet has changed the face of commerce. Online businesses are booming and the digital landscape is growing on a daily basis. Consequently, it is also no surprise that…

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