From humble beginnings in 1984, TED (Technology, Entertainment, Design) has grown to become the centre of gravity for the intellectual curious of our digital era. Their flagship TED conference, and global network of TEDx events have created hundreds of thousands of unique pieces of video content, watched billions of times, covering topics as diverse as humanity itself. This remarkable organisation is bound together with the single mission, that being to promote ideas worth spreading. TED has showcased many of the world’s greatest speakers and storytellers, and I caught up with the organisation’s owner & curator, Chris Anderson to learn more about storytelling and what makes a great talk.