It was 1998 when Barry’s first opened its doors in West Hollywood with an innovative new offering in fitness, combining HIIT interval training in a group setting. One part strength, one part cardio, 100% Barry Jay. This first site was founded by Barry Stich (Barry Jay) with help from his partners John & Rachel Mumford. By 2011, the business had gone global (with its first site in Bergen, Norway) and today Barry’s has over 90 locations around the world, with over 140,000 people a week taking classes. In 2015, North Castle Partners (the investors behind Equinox Fitness, Curves International, Jenny Craig, Naked Juice & Octane Fitness) made a significant investment in Barry’s Bootcamp – allowing Barry Jay to move onto the next stage of his career, writing, producing, and directing horror films. In this interview, I speak to Barry Jay about Barry’s Bootcamp and how he built one of the world’s most recognised and fastest-growing fitness brands. We talk about his journey, succession, and how he’s gone on to find success in a whole new field, horror films.