Formula One (F1) racing is an incredible sport.  Some of the brightest minds in the world of engineering and human performance, equipped with multi-billion-dollar budgets, create staggeringly high-performance cars, run by similarly high-performance teams and drivers.  Nico Rosberg raced in Formula One for eleven years, claiming the title of World Champion in 2016 with Mercedes AMG Petronas F1 team.  Since then, Rosberg has embarked on a career as an entrepreneur and investor in green technologies and mobility.  He is an early investor in numerous successful start-ups including Lilum, What3Words, Tier, Lyft and Formula E.  He is also co-owner of mobility engineering company TRE, and Co-Founder of the GREENTECH FESTIVAL; a global platform for cutting-edge green technologies.  In 2020, he became an official judge of the TV show Die Höhle der Löwen (the German edition of the BBCs Dragon’s Den) with the aim of investing-in and supporting sustainable startups. In this exclusive interview, I caught up with Nico Rosberg to learn about his life in F1, entrepreneurship and investment.

Thought Economics

The San Francisco Bay Area (more commonly known as Silicon Valley) has a GDP of $840 billion, to put it another way – if this region was a country, it would be the 18th largest global economy, larger than the Netherlands, Saudi Arabia and Switzerland, and only a little smaller than Turkey and Indonesia.  It is perhaps with eyes on this prize that so many leaders therefore divert civic investment and incentivisation into the growth of technology companies. To learn more about the reality of Silicon Valley, I spoke to three world experts. Kara Swisher (Co-Founder of Recode & NYT columnist), Nicholas Thompson (Editor in Chief of WIRED), John Carreyrou (Pulitzer Prize Winning Journalist & Author of Bad Blood: Secrets and Lies in a Silicon Valley Startup) and Cary Mcclelland (award-winning writer, filmmaker and human rights lawyer who is the author of Silicon City: San Francisco in the Long Shadow of the Valley).

Thought Economics

Our inability to disconnect extreme events from the norm also affects our perceptions of business. The picture we see of the business environment shows us the tails not the curve, we here about the super exciting startups, and the gigantic behemoths but we don’t see much about the middle; the small and medium sized businesses who account for the majority. We don’t see that of the 6 million companies in the US, 90% have less than 20 employees. I caught up with Rand Fishkin, Founder of SparkToro and Co-Founder of MOZ & Inbound.com to understand more about the realities of starting-up, and what we can learn from the businesses in the middle.

Thought Economics

Slack launched in 2014 and has become the fastest growing business application in history- allowing millions of people in tens of thousands of organisations around the world to get work done. I caught up with Slack Co-Founder, Stewart Butterfield to learn more about his entrepreneurship journey, and the changing global workplace.

Thought Economics

Since 2009, entrepreneurs have raised investment capital of over $70 million after entering the shark tank. Kevin O’Leary is a Canadian-Irish serial-entrepreneur and investor who has been a shark since series 1 first aired.  I caught up with him to learn about what it takes to be a successful entrepreneur.

Thought Economics

My interview with John Sculley, CEO of Apple Inc from 1983-1993 who grew the company from $800 million to over $8 billion in revenues

Thought Economics

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