By definition, existential risks are those which- by definition- could terminate the species, or permanently limit the long term potential of our civilisation. Martin Rees, the distinguished scientist, said that the difference between killing 90% of humanity, and 100% of humanity is not 10%. The difference is huge. By killing 100% of humanity, you are also killing all future generations.

The starting point is to realise that brand, in whatever type of organisation, is the most important and sustainable asset you've got. People may leave or die, buildings may dilapidate or fall down, products and services may become obsolete… The thing that lives on is brand.

Disasters keep coming along at random intervals, they are not normally distributed. They either come randomly (in the case of war) or they are governed by power-laws (pandemics and earthquakes). That's hard for our brains to deal with… we don't like the idea that history is just a lot of random shocks without any predictable features.

For years, one group of Americans has worked as foot-soldiers for the most authoritarian regimes around the planet. In the process, they've not only entrenched dictatorships and spread kleptocratic networks, but they've secretly guided U.S. policy without the rest of America even being aware.

I've worked with many entrepreneurs and billionaires and I see the same trend over and over again. What they want is someone to manage the liquid side of their portfolio, and they want to take a huge chunk out and use it as their risk capital on things they know and can control. The money didn't just drop-in… it arrived through creation and building! These individuals are always going to be about growth….