The rest of the world sees us as the country who had the biggest empire in the world, we don't. That creates a gap in understanding.

We don't change the world through opinions, we change it with examples. So I've been putting myself out there, reaching out and connecting.

Milton Friedman had a postulate that capital would move into a region hit by an adverse shock. But as soon as you interrogate this postulate, it's manifestly rubbish. When Sheffield's steel industry collapsed, investment didn't flow in saying 'oh good, a depressed region.' It flowed out to the places which were booming and accentuated the divergence.

A brand has to be authentic and be born of a personal passion. If you, its creator, doesn't want the product, no one else will. If you want it, chances are it will be wanted around the world. Desires are universal and speak in every language.

The printing press helped democratise Europe by providing space for discussion and agreement among politically engaged citizens, often before the state had fully democratised.