Out of our cleverness has emerged something almost more important than the cleverness itself. Out of it has come learning about how to share ideas and pass down skills and knowledge. Out of it has come education.

Much of the pushback against science is related to a distrust of the establishment and of multinational corporations and their profit motive. It's easy to spread fear; as humans we're very tuned and sensitive to it. This is what we've seen with the anti-vaccine movement.

Remember, no one views themselves as unethical. This is why it's crucial to construct categories that people can identify with. If we, as organizations, continue to treat ethics and compliance training as a mere box to be checked off, individuals will never see themselves in these scenarios.

The defining feature of our era is that the next generation are bona fide digital natives. They've been raised in a digital world, so concepts like artificial intelligence or quantum computing don't faze them. They're backed by technology, making them tech-empowered. This is the first aspect. They're equipped both to decide how capital is utilized and to research if it aligns with their values.

The problem is you cannot achieve all three E's simultaneously. Early work in the subfield of market design shows it's very hard and very unlikely you'll get a hidden market that can successfully allocate things efficiently and equitably in a way that's also easy.