Seth Godin is the author of 20 books that have been bestsellers around the world and have been translated into more than 35 languages. He’s also the founder of the altMBA and The Akimbo Workshops, online seminars that have transformed the work of thousands of people. He writes about the post-industrial revolution, the way ideas spread, marketing, quitting, leadership and most of all, changing everything. You might be familiar with his books Linchpin, Tribes, The Dip and Purple Cow. His book, This Is Marketing, was an instant bestseller around the world. His latest book, The Practice, is already a bestseller. In addition to his writing and speaking, Seth has founded several companies, including Yoyodyne and Squidoo. His blog (which you can find by typing “seth” into Google) is one of the most popular in the world. His podcast is in the top 1% of all podcasts worldwide. In 2018, he was inducted into the Marketing Hall of Fame. More than 20,000 people have taken the powerful Akimbo workshops he founded, including thealtMBA and The Marketing Seminar. In this exclusive interview, I spoke to Seth Godin about what it means to be creative, and how we can use the skills of creativity.

Thought Economics

Professor Gary Hamel is one of the world’s most influential and iconoclastic business thinkers. He has been on the faculty of the London Business School for more than 30 years and is the director of the Management Lab. Hamel has written 17 articles for the Harvard Business Review and is the most reprinted author in the Review’s history. His landmark books have been translated into more than 25 languages. Fortune magazine describes Hamel as “the world’s leading expert on business strategy,” and the Financial Times calls him a “management innovator without peer.” Hamel has been ranked by The Wall Street Journal as the world’s most influential business thinker and is a fellow of the Strategic Management Society and of the World Economic Forum. For over a decade, Gary has been researching how bureaucracy can be replaced by something better. In his forthcoming book Humanocracy, he lays out a detailed blueprint for creating organizations that are as inspired and ingenious as the human beings within them… organizations that are anchored around motivation, models, mindsets, mobilization and migration. In this exclusive interview, I speak to Gary Hamel about how we can dismantle the bureaucracy of the industrial age and replace it humanocracy – a management system fit for the future and fit for human beings.

Thought Economics

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