The way an orchestra is normally structured is cast in the image of what people in the 18th century thought society should look like. It's very top-down, a hierarchical power structure… reflecting the vision of society at the time. I wanted to subvert that by creating a new orchestral structure that reflected how society could be so it came through the musical DNA.

You have to step back and focus on the merits of the offer- not the person who brought the offer to you. That's how you defend yourself. You recognise that there's something that goes on first as important as the message itself inclining you towards purchase or agreement.

Growth is like an elixir. It's exciting, it creates more and more growth, and it's a helluva lot of fun. Business is fun, it's a game. You're playing against others, and you want to win!

As humans we need to evolve constantly because the behaviours that got us to a certain level won't suffice to even maintain this level let alone to take us to the next.

I learn every single day from my girlfriend, my family, from graduates coming into the business… I try to learn relentlessly.