Today's civilisation is more fragile as a result of its complexity. We've created an astonishingly networked world in which we communicate and travel in ways which were unimaginable for most of human history... The story of modernity is a story of scientific advance – but in reality, with every step forward, we're taking half a step backward in terms of making ourselves more fragile.

The rate of change has become exponential and us as human beings physiologically have not been able to adapt. We just cannot physiologically adapt that quickly – what does it mean for us? This is in some ways Darwinian because he said it wasn't about the strongest that survives, it's those that are most able to adapt.

It's hard to create a very successful company, not many people do that. It's even harder to create a company that is durable. Our aim is to create a company that outlasts its founders, and to build a hundred year company you need to provide great customer value, have great employees and great processes.

From there; one thing led to another. I ended up doing a TV show that never saw the light of day, and then a series called Hum Paanch for about a year and a half. I got into a few attendance issues at college, and had to quit that – but ended up doing ads.

It's like a tripod. Without one of the three, the whole marketing strategy collapses.