The area under the curve over time is greater if you keep your prices low than if you jack them up to maximise revenue. I'd get kicked out of a business school for saying something like that, but it's true.

Most of the venture backed businesses, and venture capital firms, are a mirror-tocracy not a meritocracy! Senior executives are disproportionately drawn from a narrow stratum of society – in the US, this means Ivy-League Schools such as Stanford. They tend to be overwhelmingly white (and increasingly now Asian) but certainly overwhelmingly male.

To scale? you have the stars aligned- timing is everything.

There's also a great metaphor from the world of automotive technology. The main naysayers against cars were probably the drivers of carriages in the streets of New York. At some point, the Model T factory was open. And suddenly you're looking around, you're looking at the friend that is driving a car and you're saying, wait a second – he doesn't need a barn to house your horse.

Artists have always been part of networks; Art history is more connected than we have believed.