I earn my living from coaching people how to fight… it may come as a surprise, therefore, to learn that until I was in my early twenties, I was terrified of fighting. I hated arguing, shouting, violence – all forms of conflict, basically. That's not unusual, of course, but to be honest, I was a bit of a wimp – or, as some of the kids in school liked to tell me, a pussy.

There simply isn't enough creativity and bandwidth at the top to deal with the level of complexity and change in today's world. In bureaucratic structures, a small group of leaders can hold the organization's capacity to change hostage to their own personal willingness to adapt.

My perspective, which I term 'evolutionary intelligence,' stems from the observation that humans often misconstrue their surroundings. The sheer number of cognitive biases we possess is staggering; Wikipedia lists over 200. If we could address even the top 10 of these biases and harness advisory tools like Waze for traffic, it could significantly benefit us.

We were both passionate that we wanted to really make a difference; soup kitchens are good, but they don't prevent homelessness. You can go to volunteer at a soup kitchen every day of the year, and you'll still have homeless people. We wanted to tackle root causes and tackle them globally.

I also want to dispel the hero-myth of entrepreneurs, that they're somehow super-gifted individuals who are better than me or the people I know. I don't know any like that – my friends sleep late, smell funny, do stupid stuff and have weird joint problems.