Steve Jobs forced me to figure out what was important to me, and who I was. He demanded that everybody in the room had to be at the top of their game, the best in their field… He was challenging people every day to do their best work and rise above their own talents. He hired the most brilliant people and pushed them to go further.

They don't just dive into a project; they begin by exploring its purpose. If they're working with a client, their first question is often, 'Why are you undertaking this project?' They don't move forward until they have a clear understanding of this 'why', dedicating considerable time to uncover its various facets.

Similar to the 'use it or lose it' principle that applies to muscles, our brains engage in a nightly routine that stimulates thoughts and ideas not typically relied upon during the day. This built-in process keeps our thinking adaptive and nimble, fostering divergent thoughts and offering an evolutionary advantage.

It's clear to me that small businesses, particularly micro-enterprises, have been responsible for the majority of the gross job creation in the last five years… particularly through the recession.

Well, do you remember those Venn Diagrams from school? Those overlapping circles to represent what two things do and don't have in common? The overlap of these two is incredibly fertile territory and this is exactly where businesses in the U.S. and UK see each other – places where they both need to do business and want to do business.