To me, phenomenology embodies the philosophical discourse on experience. It's not about a verbatim representation of the world, but rather an exploration of how experiences manifest. Phenomenology serves as a methodical lens through which we scrutinise social phenomena.

There simply isn't enough creativity and bandwidth at the top to deal with the level of complexity and change in today's world. A century ago, information was expensive to acquire and move- bureaucracy was a logical way of bringing information together. The world simply doesn't work like that anymore.

The story is told sincerely, but the cumulative effect is misleading – a subconsciously organised trick.

I'd never even heard the word 'entrepreneur' growing up – I didn't know what that meant. If I go back to my grandfather – he was the real entrepreneur. He developed things… he made spiked running shoes when he was only 15 (in 1895!).

You can think of the human mind as a measuring instrument. We're making judgements all the time and studies show that on a day-to-day basis, when presented with the same evidence, our judgements may be different. If you see the mind as a measuring instrument, you start to see it as a scale, a bafflingly variable and noisy scale.