Rory Sutherland on Marketing, Branding & Human Behaviour
Explore an archive of more than 3,000 quotes.
There is a significant part of the Greek economy- maybe 30-40%- is not in the 'official' books. That has to be reined in. To put this in context, if that is reined in… to a large extent, the revenue side of the Greek problem would be fixed.
All leadership really is, is empowering people to find their purpose, because the only way people are fully engaged and productive and happy, which I think is one of the most important things people forget, is when they are working towards a higher purpose.
Video games are a medium through which we explore the nature and implications of computers. Recalling the early days of computers, large mainframes were used for serious tasks like missile trajectory calculations during the day. At night, enthusiasts would experiment with these machines, conjuring imaginary worlds of cave networks or empires, continuously discovering more engaging problems.
People who come in through the games engage more with the news and other content — and ultimately become more valuable subscribers overall. Gaming becomes the entry point that leads them into the broader New York Times ecosystem. It's been so successful that they've actually flipped their old saying. Back in the 1940s, the Times used to say, 'People come for the news and stay for the games.' Now it's the other way around.
In a world where everything is connected, there's bits and bytes moving, and leaders need to understand what happens when functions inside a company interact. What happens when your company is interacting with others inside of its ecosystem? There's a flow to business and leaders need to be able to see that flow.
Ten in-depth articles distilling insights from over 550 interviews with the world's leading thinkers, creators, and changemakers.