In the last 20 years I believe I have become a hybrid entrepreneur – believing in the power of technology and process, but also in the very deep humanistic point of view. I guess it's a weird mix of Italian with Silicon Valley.

Digital technologies are now an unavoidable part of the infrastructure of life and society, and we have the capacity to design them in ways that promote, understand and respect people's goals and values in ways we simply couldn't in the pre-digital era. With many of these technologies, though, our deeper human goals get treated as secondary, or are ignored altogether, in favour of lower 'engagement' goals such as views or clicks.

If the disabled workforce was utilised to its full potential, that's an extra £40 billion that could be added to the economy.

Rituals are basically conventional forms of behaviour – the stuff that fashions and traditions are made of. They're not just important in our own society—they're important in every human society, as far as we can tell, going back into deep history and prehistory. And so they are part of our collective inheritance. They vary a lot, but the thing is rituals are universal, and at the same time, they're the building blocks of cultural diversity, of traditions that make us distinct from one another.

You are only ever one click away from looking at another alternative… The ability for the consumer to shop-around has made it difficult for some operators to realise the need for transparency in pricing… particularly when your product is built around opacity.