The first one is to believe in the 'otherisation'. The otherisation states that anybody who is looking at the world through their lens is on one group, and everybody outside of this world view is another. And they are different and separate.

In the business world, we need to focus on the 4-Cs. Firstly, Customer. Secondly, Competition. Thirdly, Comfort. It doesn't matter how successful you are, how much market share you have, if you're in your comfort zone you will leave yourself exposed. Fourth, Courage. You have to be prepared to take tough decisions. Cowardice pushes the day of reckoning out, decisiveness brings it closer.

I was talking to some kids last night and they were asking me 'do you remember that first moment that you knew you'd made it', and I said, 'of course I remember that moment, I'd been chasing it all my life'.

I cannot help but admire the insight of our Jewish sages of old who taught that every child is born with equal affinities toward goodness and evil, in Hebrew yetzer hatov and yetzer hara. This means that we are not born as a tabula rasa.

I define robustness as saying that we're fit for purpose, 'I'm sat in my house in the morning, I'm in a great place, I'm robust and ready to face the world and deal with any emotions my brain throws up' It's having a plan and being ready. Once I open the door and life happens to me, I've got to say robust, that's resilience. Robustness is being in a good place and having a plan, resilience is being able to implement that plan and stay in a good place.