Subversive, ethical, ecological, political, humorous… this is how I see my duty as a designer.

When you're identifying talent in music or other industries- one of the most important things to identify is which of those individuals is able to marry talent with extraordinary drive.

Children are bought and sold like animals, sometimes at a lower price than animals. 168 million children work as child labourers, more than 200 million children who should be in education are not at school. We see two different constituencies of children. One group who enjoys their childhood, and others who are deprived of their fundamental right to be children.

During the twentieth century we saw consumption boom beyond the planets natural limits, beyond what the planet is capable of sustaining. Everything is connected, forest destruction is a major cause of global warming, climate change.

African music more broadly is about rhythm, it's so addictive when you listen to it. People dance from 10 pm to 10 am without really stopping much – it's not complicated harmonies, it's about rhythm and connection. It's like a trance – you get hooked.