“The brand must not only convince prospective customers and draw them to the brand but also be deeply believed in by the employees and other stakeholders of the company. We say that for the brand to work, employees must live the brand promise.”— Philip Kotler
The quote archive
A growing archive of 3,000+ moments, drawn from every interview.
Dogs, chipmunks, squirrels, fish and dolphins do not have a meta-cognitive understanding of themselves. A dog can feel sad (we think) but cannot have a meta-cognitive understanding of the fact they feel sad and what to therefore do about.
— Angela DuckworthPsychologist & Author of "Grit: The Power of Passion and Perseverance
People who learn fast and who have some level of 'natural' talent may go home from practice early because they don't have to work as hard as others to get to their target level of achievement, but when you study super-achievers, you find that instead of going home early, they work late, and really pull-away from the crowd.
— Angela DuckworthPsychologist & Author of "Grit: The Power of Passion and Perseverance
If you think of a candle- it's bright, but the light goes out in all directions, like a sphere. If you think of a laser beam- the light is concentrated in one direction, and it can be much more powerful than a candle. Goals focus our energy in the same way.
— Angela DuckworthPsychologist & Author of "Grit: The Power of Passion and Perseverance
Most people we have worked with who have accomplished great things have an other-centred purpose, and that's never just 'make a lot of money…' – it could be to make women's lives easier, to close the inequality gap, to change the world, it's something which isn't strictly personal and selfish.
— Angela DuckworthPsychologist & Author of "Grit: The Power of Passion and Perseverance
The human mind can shape itself – the human mind can take itself as an object and change – no other living creature on the planet can do that, and it gives me tremendous optimism.
— Angela DuckworthPsychologist & Author of "Grit: The Power of Passion and Perseverance
Our disconnection from nature has led to such irreverence towards the earth, a kind of murderous environmental rampage, a collective matricide. We destroy the forests, we pollute the waters, we violate the earth to the point where environmental damage now threatens the long-term survival of our species.
— Marianne WilliamsonAuthor of "A Return to Love" & Spiritual Activist
The zeitgeist of this moment is not about charismatic leaders but about an awakened citizenry. This isn't an era of soloists. It's an era of change led by the choir, where everyone is learning to sing their own note by living as authentically as we can.
— Marianne WilliamsonAuthor of "A Return to Love" & Spiritual Activist
You cannot genuinely connect with another human being through technology. You can only connect with other human beings through the mind, and through love, but technology can serve the process.
— Marianne WilliamsonAuthor of "A Return to Love" & Spiritual Activist
Western civilisation has veered off course; we have de-sacralised the world in which we live. We are collectively insane, and we need to mount our own intervention.
— Marianne WilliamsonAuthor of "A Return to Love" & Spiritual Activist
Society feels broken because society is broken. When the most powerful nations in the world are spending billions of dollars on ways to kill each-other, and a fraction of those resources on ways to heal each other, we're broken.
— Marianne WilliamsonAuthor of "A Return to Love" & Spiritual Activist
Every acorn is already programmed to become an oak tree, every embryo is programmed to become a baby, and every bud is programmed to become a blossom. Human beings are programmed as well, but we have something an acorn does not; free will. Every moment we live- we either allow the natural intelligence of life to unfold through us- or not. That natural intelligence is love.
— Marianne WilliamsonAuthor of "A Return to Love" & Spiritual Activist
You become immune to the evils of criticism and flattery and enjoy a fundamental self-esteem and not a desire for self-image. This is dependent on others and can be taken away any time you are not validated.
— Deepak ChopraWellness Entrepreneur & Author Promoting Mind-Body Medicine and Spirituality
I do not talk about life and death – I talk about birth and death, they are opposites, and life is simply a continuum of both, and you cannot have one without the other.
— Deepak ChopraWellness Entrepreneur & Author Promoting Mind-Body Medicine and Spirituality
Most people run around like biological robots, as if we are an algorithm not a being. We become the predictable outcomes of the conditioned reflexes of our nerves, constantly triggered by people in reaction to circumstances.
— Deepak ChopraWellness Entrepreneur & Author Promoting Mind-Body Medicine and Spirituality
There is no such thing as a body in the deeper reality, nor is there such thing as a universe – these are simply constructs for species-specific modalities of experience.
— Deepak ChopraWellness Entrepreneur & Author Promoting Mind-Body Medicine and Spirituality
Our world is the projection of our collective insanity, and run by world-leaders who are professional thugs, gangsters and mobsters.
— Deepak ChopraWellness Entrepreneur & Author Promoting Mind-Body Medicine and Spirituality