Success is really a portal into the next stage that we're possibly capable of doing, and we have to decide how we're going to face that tsunami of emotions that then comes flying at us when we thought all we were going to have was happiness.

The most important lesson I learned is that you have to show 100% genuine emotion and personality through everything you do and allow that to connect to people. You cannot keep things inside because you think people won't accept you, or will think you're strange; just let your freak flag fly.

Born into a family where my father made about £35 a week and both of my parents worked tirelessly, we didn't have the luxury of material wealth. Yet, we were enveloped in an abundance of love, which I view as the ultimate luxury. This upbringing imbued me with empathy towards families facing similar circumstances.

It's only a failure if you don't learn from your mistakes, right? I was always able to find some way of making every adversity into something positive, even if I was physically no longer the athlete I was, I became mentally stronger. I used every adversity and changed it into something positive.

Data is showing that the amount of information we're sending them without hope, and the ratio of hope versus negativity, is shutting down the next generation, which is terrifying. And so it's not like, 'Oh my gosh, there's a fire—they're going to go put the fire out.' They're like, 'Oh my gosh, what's the point? The fire is too big.'

Influencers wield enormous influence, and sometimes, this can manifest negatively. One area I often highlight is the spread of misinformation, particularly regarding health and wellness. The spread of anti-vaccination rhetoric, the reluctance to use sunscreen, and the rise of conspiracy theories like QAnon can be profoundly damaging.

We have to honour all parts of ourselves; and the wellness, social-media, and culture of the modern world has encouraged us to be this faux-perfect… a virtuous, pure version of ourselves. Everyone has dark thoughts and demons… we can't suppress that and ignore it. If we do, we'll never heal.

As a leader, you must evolve with the role. When I was 22, 23, 24, I was learning what it meant to be an entrepreneur and a CEO, it felt like I was spinning out of control. My identity, and that of the company, were one-and-the=same, and that's not just inaccurate, it's unhealthy. Once I was able to separate my identity from the business, it got me really focussed on how I could become a better leader.

I do not talk about life and death – I talk about birth and death, they are opposites, and life is simply a continuum of both, and you cannot have one without the other.

Controlling strength takes a lifetime to learn – and young boys need to learn about physical strength, and how to employ it constructively not destructively. A male gorilla could easily kill a baby with his thumb but we see male adult gorillas playing gently, and tenderly with babies.

The scale and scope of this threat is extraordinary. It amounts to US$320 billion per annum or, to put it another way, half a percent of global GDP. That is just the economic cost of drug trafficking. As far as the social and health risks are concerned, we believe that around 250,000 people each and every year die because of drugs.

It hurts the laggards and benefits the smart ones- the smart ones will take the advantages and not say anything, and the laggards will complain.