The distinction between offline and online retail will vanish, as consumers will not be able to tell where one started and the other finished. This is what we call at Farfetch 'Augmented Retail'.

The efficiency trap is very modern, but it's now become a holdover from the Industrial Revolution. If you only relate to time, as if it were a certain kind of 'thing', like a natural resource… something that you could maximise, then you're going to be in a perpetual state of psychological struggle because you won't be using the right conceptual tools to live in time.

The third and deepest reason this matters—why it's not just commercially meaningful but potentially world-changing—is the ability to bridge different levels of abstraction.

The old diplomatic model where only representatives of states have a formal role cannot work in today's world. We need open, democratic platforms that allow everyone to participate – it could be a young activist or a business leader, it could be a scientist or an indigenous leader.

You have to keep your business in what Jeff Bezos calls day one state. You have to keep your business on its toes, you have to be high energy, and push your people and business to do better. Never let them fall into complacency, into a day two business state. They'd rather always keep them young, energetic, on their toes and hungry.

In the long-term there is no way to reconcile the conflict of interest between serving the user and the advertiser.

You can have athletes that are at their physical peak but without the right mental resilience and approach, their performance will not be where it needs to. I've focused on that a lot through my career- learning through experiences and trying to keep a perspective on what I'd achieved previously, what I was going to achieve, and how to get the most out of communication with the people around me.

American history has bred a mythology of guns as being protection from an oppressive state. We're not alone however; Australia and Canada's gun ownership stems from a similar history, Switzerland has guns in almost every household- yet they haven't turned guns into this symbol of manhood in the way the US has.

When it comes to claims like 'pets alleviate depression,' there's really no solid evidence. In fact, the findings so far are pretty ambiguous. And—I don't really want to tell you this—but in one study that found no significant overall effect, cat owners were actually more depressed than the control group.

Fundamentally, where creativity is concerned, people are trying to express an idea or solve a problem. This applies in business, the arts, or even solving family or societal problems.

Humans began to create and believe things that exist only in their own imagination. Things such as gods, nations, money and human rights. This enabled humans to start cooperating on an unprecedented scale.

I learn every single day from my girlfriend, my family, from graduates coming into the business… I try to learn relentlessly.