We have the ability to push much further than we think is possible, but the brain wants us to rest to allow the body to recover. With practice and training we can overcome almost any discomfort.

Our brains are not wired to think statistically or in terms of probabilities. That's sad because whole industries have emerged to exploit this reality – top of the list, casinos. The whole point of the scientific method is to do all you can to prevent yourself from thinking something is true that is not.

Entrepreneurship means the unrelenting belief that there has to be a better way. There has to be a better way of doing things... If it was obvious that things were already being done in a great way that couldn't be improved? There wouldn't be any need for entrepreneurs to step-in and create new ways of doing things that don't rely on the baggage of the past.

Sustainability isn't a trend in our kitchen - it's a responsibility. We have to think about the future of our planet with every dish we create.

Our world today is not only superficial, but also very cynical, almost to the point of nihilism. There's a cynicism that masquerades as intelligence, but which- in reality- is a form of despair, a kind of excuse for not having to do anything.

More than just being a luxury item, they are pieces that represent milestone moments- that's why they're important. People also reflect on whether diamonds are a hard asset class. They are the hardest of all assets, being the hardest asset known to man!

My mind just never stopped thinking about what we could be doing next.

Controlling strength takes a lifetime to learn – and young boys need to learn about physical strength, and how to employ it constructively not destructively. A male gorilla could easily kill a baby with his thumb but we see male adult gorillas playing gently, and tenderly with babies.

For every example I could give you of regulations causing problems, I could give you two of regulations creating opportunities. I think this notion that regulation is causing problems is a real red herring.

The mythology tells us that you come to the valley and forge your own path, but in reality young people come here and are asked to essentially create careers that are a daisy chain of gigs on mini-innovation projects within large corporations.

We see two different constituencies of children. One group who enjoys their childhood, and others who are deprived of their fundamental right to be children.

Early customers are animated by belief, not utility. They buy for aesthetic reasons, not practical ones. There's an aesthetically superior future they co-create with the founders. You only want to talk to people who are primed to move to that different future with you.