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Andrew Kassoy: B Corp Movement & Redefining Business

Over 3,500 businesses around the world, including household names such as Danone, Innocent and Patagonia, have taken the journey to become Certified B Corporations- committing to the highest standards of verified social…

10 min read

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In the midst of a global health and economic crisis, in the midst of a racial justice uprising, and in the absence of effective government, business leaders must take a stand on issues that matter to society and to their stakeholders!

— Andrew Kassoy

Co-Founder of Bridgewater Associates & Pioneer in Radical Transparency

Ultimately, we want to make it unnecessary to be a B Corp – we want it to be just the norm of how all businesses are run, but that means we have to change the rules of the game and the role of business in society.

— Andrew Kassoy

Co-Founder of Bridgewater Associates & Pioneer in Radical Transparency

To be the CEO of a company, particularly of a B Corp, you require a set of transformational skills and the ability to think broadly, and over long time horizons. You need to be able to consider the interplay and interdependencies between the business and its various stakeholders.

— Andrew Kassoy

Co-Founder of Bridgewater Associates & Pioneer in Radical Transparency

We need companies to play by a different set of accountabilities, not just those that are related to performance. It's about creating legal accountability around the creation of value for stakeholders, not just shareholders. That's what changes the conversation in the boardroom.

— Andrew Kassoy

Co-Founder of Bridgewater Associates & Pioneer in Radical Transparency

Systems change is slow because it requires consensus that there is a system failure to start with, as well as the presence of a viable alternative. This requires a combination of culture shift, behavioral change, and structural change to ultimately change the rules of the game.

— Andrew Kassoy

Co-Founder of Bridgewater Associates & Pioneer in Radical Transparency

Our theory of change is that you need credible, authentic leaders to drive systems change. Certified B Corporations are these leaders. They're setting the example by prioritizing people and the planet over profits. They're playing by a different set of rules! And they are doing so successfully.

— Andrew Kassoy

Co-Founder of Bridgewater Associates & Pioneer in Radical Transparency

It's about creating legal accountability around the creation of value for stakeholders, not just shareholders. That's what changes the conversation in the boardroom.

— Andrew Kassoy

Co-Founder of Bridgewater Associates & Pioneer in Radical Transparency

Ultimately, we want to make it unnecessary to be a B Corp – we want it to be just the norm of how all businesses are run, but that means we have to change the rules of the game and the role of business in society.

— Andrew Kassoy

Co-Founder of Bridgewater Associates & Pioneer in Radical Transparency

Businesses have a tremendous amount of power to have impact through practices and business models that operate ethically, create useful goods and services, create jobs with dignity, and create opportunities in communities that may not have existed before.

— Andrew Kassoy

Co-Founder of Bridgewater Associates & Pioneer in Radical Transparency

Systems change is slow because it requires consensus that there is a system failure to start with, as well as the presence of a viable alternative. This requires a combination of culture shift, behavioral change, and structural change to ultimately change the rules of the game.

— Andrew Kassoy

Co-Founder of Bridgewater Associates & Pioneer in Radical Transparency

The system we've built has been successful at lifting many people out of poverty, and at creating amazing products and technologies, but it's not solving many of the problems we face today – in fact, rules and culture of our economic have created many of those problems.

— Andrew Kassoy

Co-Founder of Bridgewater Associates & Pioneer in Radical Transparency