We are living in a world where the top 1% of the world's population own more of our planet's wealth than the bottom 95% combined. We live in a world where billions exist in abject poverty without access to the basic food, water, shelter which the rest of us take for granted.

Every time we achieve some version of success, whether you've sold that first company or maybe you've just sold your first tube of lipstick or your first consulting contract, every time we achieve some version of success we see another version of ourselves that we didn't even know was possible. We as humans wonder what else potential we have to explore.

There is also a huge cultural misconception that heart disease is the patient's fault, they did something wrong to themselves. When we blame individuals and not the society that created those risk factors and behaviours, we don't react as forcefully as we could.

Unlike a machine, which processes myriad data points yet remains detached from meaning, we humans instantly ascribe significance to our sensory perceptions. The colour red transcends mere visual data, morphing into a spectrum of experiences.

There's a disease shared between individuals who consider themselves the smartest people in the room that makes them think they'll be the ones that get out just in time, while others are left holding the bag. That was true for a few people, but in general… someone will always be left holding the bag.