“I'd never even heard the word 'entrepreneur' growing up – I didn't know what that meant. If I go back to my grandfather – he was the real entrepreneur. He developed things… he made spiked running shoes when he was only 15 (in 1895!).”
— Joe Foster

The quote archive

Wisdom in fragments

A growing archive of 3,000+ moments, drawn from every interview.

The last thing we want is to live like machines. Our research over the past 45+ years shows that when you're actively noticing, your neurons are firing, and that's literally and figuratively enlivening. And what do we do when we're having fun? We notice, we engage. So mindfulness is not just beneficial—it's enjoyable.

— Ellen J. Langer

Harvard psychologist & researcher in mindfulness and the psychology of possibility

Why does this matter? Because when you're mindless—assuming 1+1 is always 2—you don't notice context, and you don't have choices. But when you're mindful, you do. If someone asks you how much 1+1 is, you get to decide: do I answer 1, 2, 10, or something else? You become aware, engaged, and flexible.

— Ellen J. Langer

Harvard psychologist & researcher in mindfulness and the psychology of possibility

I want to free everyone from that misconception. You can't know everything. And when you shift from a personal attribution for not knowing—thinking, 'I don't know, but everyone else seems to, so I'll fake it or avoid the situation'—to a universal attribution—realizing, 'I don't know, you don't know, nobody knows'—you stand taller. This allows you to embrace what I believe is the most successful mindset: confident uncertainty.

— Ellen J. Langer

Harvard psychologist & researcher in mindfulness and the psychology of possibility

Warren Buffett had a phrase I really liked: You want to give your kids enough to do anything but not enough to do nothing. I set up a plan to create wealth for them—and I wildly overshot that.

— Robert Rosenkranz

I felt that civil discourse in America was breaking down, with people splitting into two warring ideological camps. Meanwhile, the real issues we face are far more subtle, nuanced, and complex. I believed society needed what I call a contempt-free zone.

— Robert Rosenkranz

Risk naturally triggers fear—fear of a bad outcome. But using reason to manage risk means applying a more analytical approach, almost like a mathematical assessment of risk and reward. If the odds are against you, how bad is the downside really?

— Robert Rosenkranz

The idea of selfish philanthropy is a push against the notion of philanthropy as simply 'giving back.' That phrase implies that wealth was accumulated by taking something from society. But if you've built a successful business, you've contributed to society—you don't owe anything back.

— Robert Rosenkranz

The most important thing to me is that wealth has allowed me to live a full life, rich with experiences. I see wealth more as a means to experience than a way to acquire things. It has also given me control over my own time.

— Robert Rosenkranz

I've always felt like a natural-born Stoic. When I first read Stoic philosophy, I thought, Oh my God, this is exactly how I've been thinking since childhood. It wasn't a revelation so much as a way to organize the responses that already came naturally to me.

— Robert Rosenkranz

For me, it wasn't about creating a traditional business plan but rather channelling my 1960s mindset—I aimed to amaze and captivate people. I wanted passersby to wonder, 'Have you seen that? What's going on there?' Ultimately, this desire to make an impression has been the connecting thread in everything I've undertaken.

— Simon Woodroffe

I see myself as someone who seeds ideas well, but others execute them far better. I learned this the hard way; if I'd continued running everything, neither business would have survived. So, my approach was simple: spend three years as a controlling megalomaniac, then completely let go.

— Simon Woodroffe

I recall attending an annual event at the Albert Hall hosted by the Institute of Directors. The chairman, at 75, admitted he'd changed his mind—success, he concluded, truly lies in your ability to connect and resonate emotionally with people, thereby inspiring them to action.

— Simon Woodroffe

My goal was simply attracting large numbers of customers because mass appeal guarantees profit. I often advised not to obsess over immediate profits but to prioritise popularity. Like Amazon or Apple, success comes from creating something that garners mass recognition and love.

— Simon Woodroffe

I don't believe there's a universal formula for success—I can only share what worked for me, which was driven by enthusiasm for new ideas. What I value most in people is enthusiasm—not passion, which I find overused—but genuine enthusiasm to see opportunities and act upon them.

— Simon Woodroffe

Our body operates both quantumly and classically, and the quantum computation within us is far more sophisticated than any quantum computer we could imagine building—so we already possess that capability. Yet consciousness does not reside in our body, however quantum or classical it may be; it resides in the field that we are. This field communicates with the body and, through it, exerts control.

— Federico Faggin

Co-Inventor of the Microprocessor & Founder of Zilog

We are fields endowed with consciousness and free will, existing in a reality deeper than the familiar realm of space, time, and interacting objects—precisely the view scientism asserts: that we are merely bodies, properties of physical matter. But scientism is mistaken. Consciousness exists independently of any physical form; it resides in the underlying field that instantiates the matter and energy we measure in space and time.

— Federico Faggin

Co-Inventor of the Microprocessor & Founder of Zilog