Wisdom in fragments

There's a very strong relationship between depravation and drug use in many western cultures. It's not the sole reason- you do get the rich and mega-privileged using drugs... You can't go shouting from the rooftops that it's all about depravation... a lot of it is... but there are other social factors, personal factors, genetic factors and economic factors – all mixed into the pot.

Pioneering addiction medicine researcher and founder of addiction studies field

What's special about it as a science subject is that it is so awkward, it doesn't lend itself to easy solutions. It's a multi-factorial problem, very different to- for example- the question of what causes influenza?

Pioneering addiction medicine researcher and founder of addiction studies field

That's the reason why I tend to say that B2B brand stands for "Boring to Boring" branding. Today, people fundamentally believe that business to business branding has to be incredibly serious… My view is that you should infuse a little bit of emotion into it.

Leading Brand Expert, Author & Neuromarketing Researcher

The reality is that you are looking at your private emails and Facebook and so on at work, and at home you will look at your work emails. We split our private life and work life in a different way than we did in the past. Now, these areas of our lives are totally mixed together.

Leading Brand Expert, Author & Neuromarketing Researcher

The brand must not only convince prospective customers and draw them to the brand but also be deeply believed in by the employees and other stakeholders of the company. We say that for the brand to work, employees must live the brand promise.

Father of Modern Marketing & Prolific Management Author

A brand is really an emotional connection you have with a product or service. It's so emotional in fact that you become fairly irrational in the way you try to justify why you're using it. If you split our brain into a rational and irrational side…. a brand is what is operating at the irrational side.

Leading Brand Expert, Author & Neuromarketing Researcher

Think of "branding" as burning in a name on an animal such as a cow so that the cow's owner would be known. This protects the owner in the event that the animal is stolen. But we can use the name "branding" whenever anyone affixes their name to something that is available for sale.

Father of Modern Marketing & Prolific Management Author

Most risk managers on Wall St, and practically all staff members in institutions like the Fed, IMF and elsewhere do not understand the statistical properties of risk. I think the notion that the time-series of market moves in large complex markets is not a normal distribution has largely sunk-in.

Currency expert & author on financial threats to national security

Cyber-threat is the single most serious threat faced by the markets. Many countries cannot complete with the United States in conventional military warfare, but in the cyber wars? They can go toe to toe. This is what we call 'asymmetric' warfare where adversaries have been able to level the playing field.

Currency expert & author on financial threats to national security

My own twist on that is that the bigger they come, the exponentially harder they fall! Banks are so bent at using expanded balance sheets, using derivatives, pretending that risk is in the net when it's really in the gross, pretending that risk is a linear function of scale when it's an exponential function of scale.

Currency expert & author on financial threats to national security

We were able to trash the currency, inject hyperinflation and cause interest rates to skyrocket… all at the same time… through the use of a currency weapon. This is a real world, real time example of a currency weapon being used…. Not to gain trade advantage, but to destabilise a regime.

Currency expert & author on financial threats to national security

The greatest threat to our markets comes not from our adversaries but from ourselves. I think Ben Bernanke's policies are a greater threat to US national security than anything being cooked up in Moscow.

Currency expert & author on financial threats to national security

we make ourselves miserable, or we make ourselves happy. The amount of work is the same…

Author of "The Teachings of Don Juan" & Controversial Anthropologist

People underestimate their personal probability of encountering negative …it is not so much that individuals believe that negative events will not happen, but rather that these events are relatively unlikely to happen to them.

Former Premier of New Brunswick & Canadian diplomat and businessman

...the most serious financial crisis we've seen at least since the 1930s, if not ever.

Governor of the Bank of England (2003-2013)

...a more dangerous situation now than in 2008

Billionaire investor and philanthropist who funds progressive causes globally