“I realised that athletes were my customers- they were the people I wanted to sell too. We wrote to them with a 15% discount offer, and the chance to become an agent to help fund their club. I must have got 200 agents signed-up and the business started to grow.”
— Joe Foster

The quote archive

Philosophy

A growing archive of 3,000+ moments, drawn from every interview.

I'm a firm believer in the inherent goodness of the world. The notion that refugees aim to usurp others' opportunities is a misconception. Excellence and dedication secure positions, not nationality. If a refugee excels, it's a call for self-improvement, not resentment. My goal is to demonstrate through our actions that coexistence is not only possible but enriching.

— Yusra Mardini

Syrian Swimmer & Refugee Advocate Who Competed in Olympics

From her, I learned that grief is the cost of deep love. By keeping this awareness ever-present in our daily lives, it prompts us to reflect on the importance of life. 'What do I want to do today, knowing tomorrow is not promised to me?'

— Tembi Locke

Author of "From Scratch" memoir and television producer

People often talk about life hacks, but for me, the real 'hack' is simply to remain curious and willing. It's about living in a space between willingness and curiosity—willing to embrace discomfort as you pursue questions, without a clear idea of the answers.

— Tembi Locke

Author of "From Scratch" memoir and television producer

I don't label it as a self-care or self-help book; I describe it as a self-destruct book. The reason for this unconventional title stems from the inherent problem with self-care: we are often our own worst caregivers. Left to our own devices, we tend to blow things out of proportion and expect the world to change to make us happy.

— Bruce Hood

Psychologist known for research on child development and magical thinking in children

I believe happiness is a consequence, not a goal. If you engage in the right activities that bring contentment, happiness will naturally follow. Viewing happiness as a goal makes it elusive; it's like chasing an illusory concept. Once you grasp it, it tends to dissipate—such is the nature of emotions.

— Bruce Hood

Psychologist known for research on child development and magical thinking in children

The experiences you have in dreams, measured by brain activity and glucose consumption, are remarkably similar to those you would have while awake. Whether you're running the London Marathon in reality or dreaming about it, your brain's electrical and metabolic patterns are nearly identical.

— Rahul Jandial

When discussing consciousness with my three sons, I describe it as an emergent phenomenon. Imagine 80,000 people in a stadium, each one representing a neuron. The collective roar you hear when you approach the stadium might be likened to consciousness.

— Rahul Jandial

If you don't love the act of doing, you'll never find happiness. If your motivation is glory or money, you're bound to be disappointed. If you're more excited about lunch with investment bankers or the Harvard Club than dealing with the day-to-day realities—like working with bakers or being deeply involved in the entity—you'll end up unhappy.

— Ron Shaich

Founder and former CEO of Panera Bread Company

I believe that a mission can be something grand, but it doesn't have to be. Many people say, 'I'm just busy living my life, and I don't have time for some grand mission.' But I think a mission is present for almost everyone if they take the time to look for it. I think that if you care about something, then you have a mission.

— Cady Coleman

NASA Astronaut & Space Shuttle Mission Specialist

I've learned that people exist on a spectrum, and that's something many observers don't like to acknowledge. But it's a reality across all the wars we cover, on all sides of every conflict. No one thinks exactly the same; some people hold very hawkish views on certain issues while being less so on others.

— Trey Yingst

Fox News Correspondent and International Reporter

For me, that's the foundation of songwriting: improvisation. In improvisation on instruments, I feel creation is going a new path with every note, somewhere you haven't been before. You discover things, you're the adventurer in music.

— Toby Gad

Grammy-nominated music producer and songwriter behind major pop hits

As we continue to push the boundaries of what is computationally possible, we are not just developing a new technology, but fundamentally expanding our understanding of the universe and our place within it.

— Scott Aaronson

Theoretical computer scientist specializing in quantum computing and computational complexity

Having recently spent two years working on AI safety and ethics at OpenAI, I have been deeply engaged in examining the moral and societal implications of artificial intelligence. With AI, we face a profound civilizational question: as AI systems become increasingly capable of performing tasks previously done by humans, what role will humans play in an AI-driven world?

— Scott Aaronson

Theoretical computer scientist specializing in quantum computing and computational complexity

The strangeness of reality was apparent long before the advent of quantum mechanics. The history of science is a sequence of revelations, each showing that the true nature of things is not what it seems to the casual observer. Quantum mechanics, however, takes this weirdness to a new level.

— Scott Aaronson

Theoretical computer scientist specializing in quantum computing and computational complexity

Einstein famously said time is what a clock measures, which was a half-joke but also the best answer he could give. A clock measures the 'distance' it travels through spacetime between events. That's fascinating, but it still doesn't tell you what time actually is.

— Brian Cox

Theoretical Physicist & TV Science Communicator

Quantum mechanics is a consistent mathematical structure, not that difficult to understand in itself, which nature has chosen. The confusing thing is that nature chose something that doesn't feel intuitive to us. It has a reputation for being mystifying mainly because of its history rather than what it really is as a theory.

— Brian Cox

Theoretical Physicist & TV Science Communicator