Consciousness lies beyond the framework of quantum mechanics. It must be regarded as a primitive of the universe itself, not merely of brains. If consciousness is a universal primitive, then the entire totality of what exists is conscious and desires self‑knowledge. That offers the best way to understand evolution and why we can know: we are parts of a greater whole, we are fields—not bodies. The body is simply the creation of the field, enabling the field to have experiences in a reality collectively constructed by a multitude of fields.

You feel like a product when you're on these things. You feel like you're selling yourself. But what's amazing is that when you get people in person, actually interacting, much of the time they don't do that same optimisation, especially if you give them just a few nudges.

If you don't spend a lot of money on something and it doesn't work out… is it really a 'failure'? Most entrepreneurs start a lot of different ventures. Some work better than others, but that's totally normal and expected.

Before we came to market, everything in retail was about how cheaply you could pay your employees- and unfortunately, particularly women. There was an attitude in retail that said, '... well, your female employees are just going to get married, have children at 23 and leave, so why invest in them?' The reality of the world was that 60% of university graduates were women- and most women were having children later, entering professional careers.

Great entrepreneurs are people with tremendous passion. Without passion you cannot go on a journey that requires such huge personal sacrifices, looks bleak, risky and impossible in the beginning…

Whatever you think it is, meaning self-evidently exists, because the universe means something to each of us. But I would argue that whatever it is, it's an emergent property. So it exists here on Earth because there are complex biological systems. Without those complex biological systems, it doesn't exist. There is no meaning.

He was just always looking for that hockey stick effect, and he would always tell me, and others, that you might get it 60% right, but go for the 100% right. And that might just be turning one other lever to the right or to the left.

The most corrupting idea about power is that it gives you a set of techniques to enable you to get more of what you want, no questions asked. If we think about power in that way, our soul will get eroded. We need to start thinking differently, the Ubuntu interpretation would be that parts of us are hidden in others – that we will only fully exist if we explore and encounter.

Fundamentally; negotiation is about gathering information and processing it to be able to exert influence on an outcome. The best negotiators can do this in real-time through communication.

We have open and transparent pricing through our futures exchange- that means price is determined by buyers and sellers and not an 'official' selling price set by a producer. In that regard, it's unique and filling a need that is not currently serviced East of Suez.

We are under an existential threat now as humankind. Even a simple two-cell yeast has a survival instinct and evolves fast enough to try and survive. I don't understand why humans who are supposed to be these very complex creatures can see that we're heading towards a very, very dangerous future which could be irreversible, and why we're not doing absolutely everything possible now.

If I practice friendship for the sake of my friend, I will have pleasure in it. If I practice friendship for the sake of pleasure, in the long run I'll have neither pleasure nor friendship.