Think of 'branding' as burning in a name on an animal such as a cow so that the cow's owner would be known. This protects the owner in the event that the animal is stolen. But we can use the name 'branding' whenever anyone affixes their name to something that is available for sale.

An actor who isn't acting becomes a sort of non-person. If you're not acting, what are you?

Truth is a quality of reality. It has nothing to do with what I believe. Truth, when it comes to empirical issues, is an objective thing. Whether something is true or not is independent of whether I think it is true or not, and a lot of people confuse this. People say that we cannot trust science because once-upon-a-time scientists held it true that the earth was flat; that's not correct. It was never true that the earth was flat, even if people believed it.

The starting point is to realise that brand, in whatever type of organisation, is the most important and sustainable asset you've got. People may leave or die, buildings may dilapidate or fall down, products and services may become obsolete… The thing that lives on is brand.

You can almost think of it like three sock puppets! You, this little chimp, and a computer, trying to run your life.

A revealing statistic is that 80% of ten-year-olds in these countries struggle with basic comprehension, even though they can technically read individual words. This lack of understanding severely hinders their future productivity.

I learned more from the people at those events – the community, the customer – than anyone in business.

Fundamentally, we must slow-down the process of change. We should recognise that most change is not progress- and therefore, it is in our interests to slow down without interfering too much with actual solution making.

My hope is that the world will come to realise that doing good and doing well are not in opposition, and then effectively can begin to contribute to solving the big challenges we face, environmentally and socially. If I contributed in some small way to making that happen, I'd feel very good about my life.

Previously, there were a lot of gatekeepers that controlled how you were supposed to listen to music… you'd walk into a record shop, and there was a special room for classical, and different genres in different places… that's all gone now, and you can follow your enthusiasm and affection for music however you want to. There's something beautiful and liberating about that.

When you set out on that yellow-brick-road of life to fulfil your goals, just be the best you can be – and whether that means you finish as champion, first, second, tenth, whatever… if you've done your best? You're winning. The martial arts however can teach you a lot about how to perform – how to dig deep – and how to be better than you think you can be.

Focus on activities that offer intrinsic joy regardless of the eventual outcome. By revealing in the process, without being fixated on outcomes, you become better equipped to navigate challenging situations.