Culture is not aspirational, it's observational. It's not something you and your co-founders sit down, dream-up, put into PowerPoint, and create some posters from, for the break-out room. Culture, simply, is how you behave and how you treat your co-founders, employees, and customers.

At one site, a mature man carrying a white flag was shot dead by an Israeli soldier. To those less experienced or with a 'soft' generally compassionate outlook, this might immediately seem a clear case of unlawful killing – a 'war crime'. However, the general offered a different perspective. He considered the terrain and highlighted the dilemma faced by the soldier in high-risk situations: might the soldier be genuinely uncertain over whether the white flag genuinely signified surrender?

We can use the pain of our past as a catapult propelling us forward. As the saying goes, 'the best revenge is a life well-lived.' So, the most gratifying way to spite all those who tried to harm me during my childhood is to say, 'Look at me now; I'm speaking to Vikas Shah, 50 years later.'

It was one of those typical examples of people combining different ideas from different fields and finding magic at that intersection.

Out of the 1,800 companies we measured, 250 created more environmental damage a year than profit. 600 created environmental damage of 25% or more of their profits. Together, the 1,800 businesses we researched created over $3 trillion of environmental damage in a single year.

Fictions grant us a semblance of understanding, a hint of control, and a sense of community during times of solitude. This makes misinformation appealing, as it fulfils these basic human desires: comprehension, control, and community.

I don't care about legacy, it's an old idea because we don't consume time like we did before. Time is now simultaneous – before, it was linear. Today it is a wall in front of us. When time is a wall, there is no place for legacy.

Not only is it your responsibility as a business to look after your people, environment, community and world.... But if you don't have these kinds of conversations? Shame on you.

In biology we are still in a kind of Ptolemaic era with man considering himself the centre of the universe.

So many of the things our culture pushes us to pursue for happiness don't actually work the way we think they will. Material possessions, more money—if you're on social media, you get this strong sense that you should go after more of everything and then you'll feel better.

If we want to build or maintain function, we need to apply a stimulus. And then, as much as we can, we need to provide the environment that allows us to best adapt to that stimulus.

Over this 99.9% of human existence, when technology advances, population advances and counterbalances any potential increase in human prosperity. Suddenly once technological progress reaches a tipping point, families start to invest in education, they economise on the number of children, and technological progress is converted into richer people rather than into more people.