Business

That's the reason why I tend to say that B2B brand stands for "Boring to Boring" branding. Today, people fundamentally believe that business to business branding has to be incredibly serious… My view is that you should infuse a little bit of emotion into it.

Leading Brand Expert, Author & Neuromarketing Researcher

The brand must not only convince prospective customers and draw them to the brand but also be deeply believed in by the employees and other stakeholders of the company. We say that for the brand to work, employees must live the brand promise.

Father of Modern Marketing & Prolific Management Author

Think of "branding" as burning in a name on an animal such as a cow so that the cow's owner would be known. This protects the owner in the event that the animal is stolen. But we can use the name "branding" whenever anyone affixes their name to something that is available for sale.

Father of Modern Marketing & Prolific Management Author

A brand is really an emotional connection you have with a product or service. It's so emotional in fact that you become fairly irrational in the way you try to justify why you're using it. If you split our brain into a rational and irrational side…. a brand is what is operating at the irrational side.

Leading Brand Expert, Author & Neuromarketing Researcher

Most risk managers on Wall St, and practically all staff members in institutions like the Fed, IMF and elsewhere do not understand the statistical properties of risk. I think the notion that the time-series of market moves in large complex markets is not a normal distribution has largely sunk-in.

Currency expert & author on financial threats to national security

My own twist on that is that the bigger they come, the exponentially harder they fall! Banks are so bent at using expanded balance sheets, using derivatives, pretending that risk is in the net when it's really in the gross, pretending that risk is a linear function of scale when it's an exponential function of scale.

Currency expert & author on financial threats to national security

...a more dangerous situation now than in 2008

Billionaire investor and philanthropist who funds progressive causes globally

...the most serious financial crisis we've seen at least since the 1930s, if not ever.

Governor of the Bank of England (2003-2013)

Poor families in the informal economy are both producers and consumers. In both roles, they need access to financial services at least as much as wealthier producers and consumers. They may even need it more because they have far less regular income and expense streams and less of an economic cushion to begin with.

The only serious mechanisms which have made progress in this sense are growth, microfinance and democracy. Economic growth will naturally have some spill-over to the poor, democracy helps transparency together with political consciousness and microfinance helps the very poor to develop their own business and allows them to control their own lives without expecting the help of anyone.

French Economist, Advisor to Mitterrand & Founder of EBRD

Chinese global trade went down 20% and Chinese exports collapsed by 25%. This had an immediate effect whereby factories along the coast, in the last quarter of 2008 alone, fired between 20-30 million migrant workers.

Founder of Gavekal Research & Investment Strategist

This is a very tough question because the correlation between growth and returns on assets in China has been completely non-existent. You have had this tremendous growth, with fairly lame returns for equity investors!

Founder of Gavekal Research & Investment Strategist

We have to acknowledge that the global economic recovery that we started to see in 2009 was the first economic cycle since World War II that was not led by the US, but by China. We're seeing a cycle where China is now a leader, and experiences the biggest rates of marginal growth in the world.

Founder of Gavekal Research & Investment Strategist

He told me that his returns got so much better in the Bahamas, why? Because he got the Wall Street Journal a few days late! It's so difficult to mentally distance yourself from the herd and so perhaps physically distancing yourself from the herd is a good idea.

Value investor and niece of legendary investor John Templeton

I genuinely believe that you can train yourself to see trouble as opportunity and realise that the best time to make money is when other people are most fearful.

Value investor and niece of legendary investor John Templeton

The point of maximum pessimism is the ultimate time to buy a stock because at this point, all the sellers are gone… and only buyers remain. How do you determine this point? Even Uncle John said it's impossible…. You never know until it has passed!

Value investor and niece of legendary investor John Templeton