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Business

94 interviews

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The Role of Brands in Human Culture

In these exclusive interviews, we speak to Professor Philip Kotler (S.C. Johnson & Son Distinguished Professor of International Marketing at the Northwestern University Kellogg Graduate School of Management and described as 'the…

38 min read

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The Need to Call it Business

In 2010, The Economist reported the story of Narsama Anthaiah who’s “…sobbing can be heard throughout her village, Nagaram, in the Indian state of Andhra Pradesh (AP).” They continue to explain, “When…

5 min read

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Digital Piracy in Business

In April 2010, the Economist reported, ��One of the lessons from TV is to accept change and get ahead of it. Broadcasters� initial response to the appearance of programmes online was similar…

6 min read