Entrepreneurship is about taking risks and having the audacity to commit and persevere through all the obstacles and hurdles we have to overcome.

I guess the only thing I would say is if you get to the point to where you could comfortably believe that I could die tomorrow and I wouldn't regret my life, I think at least for me, I think that's where success would be.

Just before my father passed away, the company had grown considerably. He said to me, 'I have six children, and who would have believed that you, Frederik, out of all my children would have been the one that succeeded!' I'm not sure that was a compliment!

Robert Edwards won the 2010 Nobel Prize for IVF. By then, millions of children had been born through it. On the very day his Nobel was announced, the Vatican said giving him the prize was 'completely out of order'. Same person, same achievement, same day -- celebrated as a saviour by some, condemned as a murderer by others. That is what a real moral controversy looks like. It doesn't dissolve, even after the technology has changed millions of lives.

The world is lying to you. It tells you that in 10,000 hours you can become excellent at what you do and that your strength will never wane. That is a complete, utter, falsehood. At some point, the party must end. At some point, the greatness that came to define who 'you' are will wane.