Future

If you want to have a great startup idea, don't try to think of a startup. If you focus on creating a startup, you'll be grounding yourself in the present, studying customers living in the present, their problems in the present, and their unmet needs in the present.

Venture capitalist and early-stage investor, founder of Founders Fund

Transformation is about understanding how the market is evolving and positioning your organization for the future that's unfolding. It's about ensuring that you're there when that future arrives.

Founder and former CEO of Panera Bread Company

All three of these causal forces manifest to such a degree of intensity as they do today. They have always been present but have not had this degree of intensity and not all at once. That's what makes this a particularly dangerous moment.

We now have all the tools to do it. Computers are a billion times more powerful, the data is vastly better, our understanding of psychology is vastly better – we have all the elements we need now to do these things and to do them well.

Complexity scientist & founding director of Santa Fe Institute's Complexity Economics program

For thousands of years of human history—let alone pre-history—there was never this sense, so common to us now, of a future likely to be radically different from the present. There was really a sense that humanity had already reached its peak, and so the question wasn't what comes next that's better, but rather how to prevent decline and loss.

Much of our future work may end up being about convincing them that we are conscious, and worth keeping around.

AI Safety Researcher & Director of Cybersecurity Lab at University of Louisville

Arguably, it could be more comparable to the rise of Homo sapiens itself, or even to the origin of life on Earth.

Philosopher & Director of Future of Humanity Institute at Oxford

It's the ultimate invention—the last one we'll ever need to make—because once we have AI that is generally intelligent and then superintelligent, it will do the inventing far better than we can. In that sense, it's a handing over of the baton.

Philosopher & Director of Future of Humanity Institute at Oxford

The third and deepest reason this matters—why it's not just commercially meaningful but potentially world-changing—is the ability to bridge different levels of abstraction.