“Music leads you to a greater understanding. Einstein said that relativity came to him through musical intuition- he was a great violinist, and was also Chair of the Princeton Orchestra. Bach had a phenomenal, and intuitive, understanding of mathematics too.”
— Nitin Sawhney
British-Indian composer and musician known for world music and film scores

The quote archive

Wisdom in fragments

A growing archive of 3,000+ moments, drawn from every interview.

The defining feature of our era is that the next generation are bona fide digital natives. They've been raised in a digital world, so concepts like artificial intelligence or quantum computing don't faze them. They're backed by technology, making them tech-empowered. This is the first aspect. They're equipped both to decide how capital is utilized and to research if it aligns with their values.

— Ken Costa

I've done the show with a blown-out back, with one leg, coming off laryngitis, coming off or having a 103 degree fever. The bottom line is this… I go in there to do my job – the men and women fighting are actually putting their lives on the line – I'm just announcing! They're taking punches in the face, I'm just holding a microphone! I have nothing to complain about or make excuses for, the show must go on!

— Bruce Buffer

UFC and Pride Fighting Championships Announcer

When you set out on that yellow-brick-road of life to fulfil your goals, just be the best you can be – and whether that means you finish as champion, first, second, tenth, whatever… if you've done your best? You're winning. The martial arts however can teach you a lot about how to perform – how to dig deep – and how to be better than you think you can be.

— Bruce Buffer

UFC and Pride Fighting Championships Announcer

There is an old saying in martial arts… blood and honour. In battle, you battle, but afterwards there's respect. You're giving everything in that place- you've done everything you can apart from dying, and you've shared that with this other individual. You shared blood, tears, sweat and competition. It's the height of challenge- and once that challenge is over, the better man or woman wins in that moment – and so the opponents have nothing but respect for each other.

— Bruce Buffer

UFC and Pride Fighting Championships Announcer

The level of preparation before fighters' step into the octagon is huge – at minimum fighters will train for 6-8 week, non-stop at camp, just for this 3 or 5, 5 minute-a-round battle. It is complete dedication. It is the loneliest sport in the world when it comes to it…. once you enter the octagon and that gate closes? It is you alone. To achieve what our fighters achieve? You need true warrior spirit, dedication, and discipline – you must be consistent with all your efforts.

— Bruce Buffer

UFC and Pride Fighting Championships Announcer

27 years ago, when I started in UFC, I knew it was going to be one of the biggest things in sports- honestly. It was always a spectacle, but needed refining to become a mainstream, extreme sport. All the excitement we used to get from watching those movies we can now watch in reality. The men and women who come into the octagon are also really fascinating, have incredible stories, incredible personalities- UFC really captures you… it captures hearts and minds.

— Bruce Buffer

UFC and Pride Fighting Championships Announcer

Martial arts is my greatest passion in life, and it has given me everything: my values, my family, my business, and my true calling. It has given me a warrior's spirit to conquer adversities in life, and I truly believe it's one of the greatest platforms to unleash the true power of human potential.

— Chatri Sityodtong

Founder and Chairman of ONE Championship, premier Asian MMA organization

Some of the most valuable lessons are not from seeing how they've dealt with success, but how they've dealt with failure and come back stronger and more determined to succeed.

— Chatri Sityodtong

Founder and Chairman of ONE Championship, premier Asian MMA organization

I learned a long time ago that life is not a race against other people. Life is a competition with yourself. One of the greatest achievements in life is to outperform yourself and live your greatest life possible. Greatness lives in all of us, but we must all find what it is that ignites our souls.

— Chatri Sityodtong

Founder and Chairman of ONE Championship, premier Asian MMA organization

In order to build a truly powerful brand, you can't just sell a product. You need a brand that is authentic and resonates deeply with your fans. The reason we've been able to amass so many followers around the world in such a short period of time is that they aren't just consuming a product; they're finding meaning in it.

— Chatri Sityodtong

Founder and Chairman of ONE Championship, premier Asian MMA organization

I owned a US$500 million hedge fund when I decided to retire from Wall Street. On paper, I was on top of the world. Inside, though, something was missing. All of the money and material things in the world could never fill that void. It was painful to admit, but I had climbed up to the top of the wrong mountain.

— Chatri Sityodtong

Founder and Chairman of ONE Championship, premier Asian MMA organization

Self-awareness, to me, is about discerning the elements of life we can control from those we should release. This recognition doesn't hinder growth or improvement but provides a necessary clarity that aids in managing stress.

— Rebecca Heiss

Interestingly, the same hormonal cascade occurs when we feel excitement. Essentially, whether we're excited or stressed, our physiological response is similar. The key differentiator is our perception of these sensations. Reframing stress as our body's way of gearing up to tackle challenges can be a potent tool.

— Rebecca Heiss

When individuals express a desire for a stress-free life, I often remind them of two things: First, the only beings without stress are no longer living. Second, when you plot stress against performance, you observe an inverse U-shaped curve. At zero stress, performance is at its lowest.

— Rebecca Heiss

The brain's adaptability is astounding. The brain is continuously rewiring; it's different now than it was just 30 seconds ago. That is fascinating and offers great promise. We can tap into and influence these deeply ingrained behaviours and thought patterns.

— Rebecca Heiss

The stress response is designed for '3 minutes of screaming terror across the Savannah.' If you're not experiencing such an intense moment, it's likely that your stress response isn't calibrated right. At its core, stress is a primal reaction meant for life-threatening situations where our options are to freeze, flee, or fight.

— Rebecca Heiss