If you don't have some failures continually, it is a signal that you have retreated into the conservative past. Most people still interpret failure as an unfortunate thing to get to success, but this isn't actually what it means.

Entrepreneurship is the relentless drive to carry-on, no matter what. Entrepreneurship is tolerance, focus and dedication. Entrepreneurship is this 'true north' belief that whatever this 'thing' is that you want to bring to culture, that you will see it through… and that you are the one here to usher it into existence.

The most common mistake is to stop challenging when things are going well. I recognise failure as not having made a business better than when you were first involved.

Our theory of change is that you need credible, authentic leaders to drive systems change. Certified B Corporations are these leaders. They're setting the example by prioritizing people and the planet over profits. They're playing by a different set of rules! And they are doing so successfully.

We have been interested in celebrities since the dawn of time. Jesus was the first celebrity, then the royal families. Celebrity culture exists even at a micro-level... It's human nature to be interested in the captain of the football team, the head cheerleader or who is doing what with who.

These scorecards just lead us down a path of dissatisfaction, when in reality most things that truly matter for happiness can't be measured in any meaningful way. We should be more mindful of living in the moment rather than keeping tally marks that don't really serve us.

To me it was an adventure. I'm a hardened explorer and adventurer, and I remember the whole mission as an adventure with some awesome experiences and beautiful sights.

There have been times when I've been on the sidelines, dreading a gruelling running session, wondering why I'm doing this. But then I remember my teammates are all pushing through the same challenges. That collective effort helps me to buckle down and just get on with it.

Being an entrepreneur, or even running a large organization, is like being a society builder. The system is bigger than any individual. When you build a business, you're architecting and constructing something substantial.

Criminals are not looking for challenges, but opportunities. Hackers don't cause breaches, they wait for doors to open; and we're making it so easy for people to steal from us that we're creating unlimited doors.

Firstly, pay has to be high enough to give people agency in their own lives and secondly, humans have to be treated like humans. Those are the minimum conditions for good jobs – there also needs to be a career path that enables people to learn and grow in their jobs.

The scope of entrepreneurial fulfilment, the scope of new entrants changing the world is broader than ever before, and that's great for society. That's great for everyone.