From 600+ conversations with the world’s leading thinkers.
Slowly, over the course of a decade, we built relationships by proving we weren't there to destroy luxury's heritage and its 'unspoken codes of conduct,' but actually to protect them and enable this industry to thrive. We were fashion insiders, and we just happened to be coders too!
We are made up not of atoms, but of stories.
I wish I could sit here and say that a group of us built a strategy, formula, and tried to work it all out – but it was nothing like that. It was organic. It was reaching out to our heroes on YouTube to see if they liked our kit. They loved our kit, they started wearing it and we started to get to know them – and eventually invited them to our events. It was super organic.
We are a society of consumers not investors. In my generation… the baby-boomers… we have believed that success is defined by materialism.
It's taken for me to get into my 30s to realise I am more than the media told me I was- I have more to say, so do my friends. We are intelligent, we are strong, we are multi-faceted, we are vulgar and we are funny.
With participatory culture, economics dictates that we pour more resources into building an infrastructure platform that anyone can use, so most resources go into empowering 'the long tail'. Small groups of people can come together and make use of a powerful infrastructure to enable them to pursue their own passions and interests, without regard for popularity.
When I first began, the word 'miscarriage' was so heavy on my tongue that I couldn't utter it. The sense of shame was so overwhelming. There's this societal expectation that women's bodies are designed for childbearing, yet there's a deafening silence around what to do when things don't go as planned.
The luxury industry is built on heritage, craftsmanship and relationships – we have spent a decade building those relationships and nurturing and caring for the brands' heritage.
By the middle of century, the temperature and humidity in parts of the world will be so high at parts of the year that the human system will not be able to cool itself, you are effectively being cooked. One of the places this will happen first, with potentially grave consequences, is the Arabian Peninsula- disrupting Hajj.
Many of us think that you should only believe things that are true, not just things that rally your coalition, sect, or tribe. That belief is by no means universal, but it is a gift of the enlightenment.
For too long, Instagram influencers were dismissed as inconsequential, with their power and influence being underestimated. Without a doubt, even when an influencer is reaching out to a million followers about fashion, they are still communicating with a million people. That's a staggering degree of influence.
Romance and suspense are consistently the number 1 selling genres in the world, but don't forget even suspense can have romance – it's a huge genre. The part of the genre that has been ignored is female forward romance. Most of the decision-makers in film have been men, and that's now changing as more female filmmakers get out there.