From 600+ conversations with the world’s leading thinkers.
I often emphasise that etiquette is highly contextual, varying significantly depending on the cultural backdrop and the company you're in. These nuances highlight that etiquette isn't about rigid right or wrongs; it's about sensitivity to the context, the people you're with, and the prevailing cultural norms.
The brain can be thought of as a blank slate, yet it comes with certain built-in constraints and proclivities. Every culture recognizes the octave, because it's grounded in physics, a simple 2:1 frequency ratio. Every culture also uses the perfect fifth, 3:2. And every culture divides the octave into a discrete set of steps for their scale, usually between five and eight.
Social media has been a wonderful thing; it allows celebrities to bypass the middle-man. Many celebrities have also been able to monetise their social-media and make extra money, often very serious amounts. Crucially, social media gives celebrities the opportunities to speak for themselves and set the record straight.
The main currency on our campuses has become the management of hurt feelings.
Film is a reflection of society, both present and past. I think the film and it's innovations sometimes has to catch up to society but sometimes it leads society too. Movies are stories, movies are people who come out with ideas about something they want to say, something they want to tell someone.
There is also a huge cultural misconception that heart disease is the patient's fault, they did something wrong to themselves. When we blame individuals and not the society that created those risk factors and behaviours, we don't react as forcefully as we could.
Technology presents a difficulty for our world right now. Everyone is simultaneously an individual who can have a conversation, and a broadcaster. So we're getting on social media and training ourselves to think in broadcast mode, but then we go out in public and get our wires crossed.
India is conservative on the outside, but becoming more liberal inside. A lot of my stories are about the double life that younger India has to lead…. The conflict between conservatism and liberal values.
We also don't really have cultural mechanisms that emphasize what truly matters—not so much the hustle, but the rest. The social connection. The deeper forms of connection we get from meeting people face-to-face.
I am hopeful that we, in Western countries, are on the path towards a post-homophobic society. I was very gratified a couple of years ago to see a survey of 16-24 year olds. When asked about their own sexuality, 49% said they would not define themselves as 100% straight.
The most successful organisations I've met over the years have a very-strong senses of culture (even from start-up stage). This isn't the soft process of drafting a mission statement for your website, but genuinely understanding the type of personality you want your company to have.
A true pet's value lies entirely in its relationship with us, and vice versa. The first fossil evidence of that bond goes back around 30,000 to 40,000 years: dogs buried with humans, including one remarkable case of a dog that had survived two bouts of canine distemper, presumably because its human companion cared for it.