We have to shift the focus of our discussions on Europe to trying to deal with the citizens' concerns. And I mean simple things, like 'I can't buy an iTunes record for someone living in a different country because of the geolocation requirements and copyright'.

The industrial age economy was characterised by the scarcity of physical capital like machines, buildings, and roads. Capital is no longer the binding constraint on humanity. We have an excess of physical capital. The real scarcity today is attention to the importance of the question, to what end are we deploying this capital.

This is the most inefficient system you could possibly imagine. It takes 6-10Lbs of grain or fodder to go into an animal and, in turn, yield 1Lb of protein.

When you innovate under constraints like this, you go to a different level- that's the opportunity India provides.

There's definitely a sense that regulators don't understand how firms operate and the practicalities of what they do- and hence that regulations won't help resolve the issues, such as governance issues, that are there.

Our number one instinct is survival, followed by reproduction. People started to realise that if they took care of themselves, they would live longer, have better sex and have healthier children. The mission of my family, which ended up being Lululemon, was for people to be able to live healthier, longer, and more fun lives.

Our inner desire to start something new and make it big has been one of the most catalysing factors behind our collective evolution as a species. Our quest to explore and develop markets has persisted since the time humans have been trading goods.

The fact that you and I are alive is against stupendous odds. One day we will die, and that's sad, but there are people who will never die because they were never born. We're the lucky ones, we get to die. You can only die if you were alive.

When you tell people these things, they get a little fatalistic about it. They tend to think, 'Well, I guess there's not much I can do about that.' I would call that a bias. It is wrong just as often as it's likely to be right. We really need to interrogate and deconstruct that assumption. It's rarely true, and it can lead people to internalise some of these effects in a way that can be pretty damaging and totally unnecessary.

30% of people who have life-threatening illnesses don't take their medicine as prescribed, that's mind-blowing. These are not people who have a cold – these are people who are going to die if they don't take their medicine, and even in that situation, compliance is difficult.

What the 1% of SMEs in a region that can really grow desperately need is local risk finance. We can think of this as venture capital. But we need venture capital that will work for SMEs, and that means it's got to be locally based. We've got a lot of venture capital, but it's nearly all in London and the Southeast.

99.9% of the time, you are not in a burning building- and that is precisely the time to think about what you would do in that 0.1% of time when it is on fire.