Wisdom in fragments

From the guys who started Adobe to Steve Jobs, and everyone in between…. for the people I documented, money was secondary… They knew absolutely they would make money, but changing the world and doing cool stuff was the primary goal; that was their mission.

Steve Jobs forced me to figure out what was important to me, and who I was. He demanded that everybody in the room had to be at the top of their game, the best in their field… He was challenging people every day to do their best work and rise above their own talents. He hired the most brilliant people and pushed them to go further.

Genius is (possibly) the presence of more- or more closely packed- neurons. I once held a chunk of Einstein's brain, the scientist who was dissecting and analysing it told me the neurons were closer together. We don't really know if that makes thinking faster… but when I sit with true brilliant people and watch them have conversations, they seem to have the ability to recall important bits of information, put the puzzles together, and see patterns faster.

I was an accidental witness to history, it wasn't technology that intrigued me; but rather the question about who these human beings were… who was this hidden tribe that had the power to change our lives?

Don't make the mistake of confusing net worth and self-worth.

On one hand, competitive high-pressure jobs lead executives into many situations that can induce worry and fear (anxiety), hopelessness and despair (depression), and urgency (stress). On the other hand, some people are drawn to high pressure jobs by their adventurous personalities, their ability to tolerate risk, and their motivation for achievement.

Management that is forced into near time results and paybacks is not tuned for the sort of messages that design has to offer––those of long term customer relationships, of innovative approaches to creating desirable uniqueness.

BMW Chief Designer; Revolutionized Automotive Design Language in 2000s

Businesses, or rather their leadership, is often saddled with a set of problems and daily issues that prevents them from taking an objective view of their realities…forget the trees, often there is too much leaf watching to notice they are in a forest.

BMW Chief Designer; Revolutionized Automotive Design Language in 2000s

What is the value of asking the right question to prompt the right answer? Since it is not a narrow discipline and one with great roots in cultivating subjective experiences the integration and contribution of design is often overlooked in a silo mentality.

BMW Chief Designer; Revolutionized Automotive Design Language in 2000s

Other enterprises understand design for what it is, the backbone of their corporate culture as well as the summation of all experiences their clients will have with their services and products––and as such well worth the investment of time and resources.

BMW Chief Designer; Revolutionized Automotive Design Language in 2000s

I hesitate to respond bluntly but 'design' to many businesses is an invisible element somehow present without effort…like 'free wifi'. And, as my son says, to his generation, 'wifi is like air'––taken for granted and only notable when the quality is bad or (god forbid!) it is not there at all.

BMW Chief Designer; Revolutionized Automotive Design Language in 2000s

Design is the great 're-configurer' of problems for business…for example design takes an engineering solution for transmitting signals called a phone and reconfigures it into a hyper complex problem of glass and metal shapes, etc.

BMW Chief Designer; Revolutionized Automotive Design Language in 2000s

They took a relative view of risk… They had an understanding of the risks of something going wrong, but balanced that against missing an opportunity. When that opportunity exceeded the risk of going wrong? That's when they jumped…

Entrepreneurship means a constant willingness to keep learning. It's about maintaining that start-up spirit—where you're forever young, and forever in crisis. It's about always having your mind on the business: Lying in bed and constantly asking yourself, What should I do?

Founder and CEO of Baidu, China's leading search engine company

Opportunities generally arise from landscape change. But entrepreneurial ideas can come from anywhere. They can come from recognizing where the pain points, the bottlenecks, and the inefficiencies are. They can come from late-night conversations with friends, or from random eureka moments.

Founder and CEO of Baidu, China's leading search engine company

It was not wealth or fame that these people wanted… These individuals had, in their own minds, observed a particular customer need that wasn't being met. They were wired in such a way, that this need seemed obvious to them. Whether it led to a million or a billion? That was secondary.