From 600+ conversations with the world’s leading thinkers.
Great founders such as Brian Chesky of Airbnb, Drew Houston of Dropbox, or Adi Tatarko of Houzz, are all on a mission to build a product or service that corrects something that they believe the world got wrong. They are on a mission to correct a personal problem or personal pain.
Without the capability to take calculated risks, offering access to capital becomes nearly impossible. Charity, with its limitations and lack of accountability, rarely leads to significant change. However, the landscape is shifting with the advent of digital transactions. The digitisation of money movement, transitioning from cash to digital, allows for traceability. This traceability generates data, which can be analysed to inform decisions.
I would even say that people really don't oppose new technologies but they question the way they are used so the challenges are more social than they are technological.
Because these systems don't see the world the way we do, they can extrapolate things in novel and unexpected ways that we haven't identified. Systems like Deep Mind's AlphaGo are not beating humans at games through speed and brute force, they're discovering new ways to play which we never conceived.
At Dyson our philosophy has always been to invest in the long term. To power our 25 year pipeline of technology we have just announced a further £1.5 billion investment into new research and development on top of our current spending of £3 million a week. You cannot create disruptive technology without investing heavily in the long term.
We've actually gotten rid of all people managers. We don't have a single person whose job it is to manage or tell someone else what to do. Instead we've organized the entire company around work that needs to get done, and then people can have multiple roles across multiple circles, and there's a bunch of other rules and processes.
Design is the great 're-configurer' of problems for business…for example design takes an engineering solution for transmitting signals called a phone and reconfigures it into a hyper complex problem of glass and metal shapes, etc.
Dyslexics, like me, often possess above-average intelligence, but we grapple with sequential thinking. Instead of thinking linearly from A to B to C to D, we jump from A to B to Z. Over time, I've learned to turn a perceived 'weakness' into a strength.
If there's one thing that thematically aligns all startups: a tolerance for innovation in how the companies are run. This means there's a little bit more risk taking and attacking problems in a way that hasn't been done before.
Technologies are emerging and moving so fast, that it's very hard to build accountability mechanisms; not least because technologies can become ubiquitous before we understand them.
If you only listen to the voices around you, you'll amalgamate them into something that already exists… My view was that consensus isn't going to build something that will change the game.
Water is the essence of life. On Earth it's used to grow plants and within industrial processes but in space it takes on a whole new form. We can use water as a radiation shield. One cubic metre of water gives the same protection as Earth's atmosphere and magnetosphere. Water is a molecule made of hydrogen and oxygen- and that happens to be rocket fuel.