To be a billionaire in America today is less a matter of merit than it is a matter of being at the right place at the right time, and being a beneficiary of a set of rules designed to benefit billionaires.

We live in a society where our pursuit of authenticity is more important to us than ever, but we've created a society which is also extraordinarily fake. I want to understand this and understand how we can fight back.

We're not really creating a specific artefact—we're setting a direction for a process. There's no upper limit to that process; we're simply saying we'll create something capable of becoming smarter and smarter.

American history has bred a mythology of guns as being protection from an oppressive state. We're not alone however; Australia and Canada's gun ownership stems from a similar history, Switzerland has guns in almost every household- yet they haven't turned guns into this symbol of manhood in the way the US has.

Think of it this way: you wouldn't hand someone car keys without briefing them about potential car troubles, right? Yet, with women, it feels like we're just careening through our reproductive experiences, unguided. We have women experiencing miscarriages in A&E, waiting alongside patients with diverse emergencies. In such critical moments, timely intervention with progesterone could potentially save thousands of babies annually.

The average American worker was subject to danger every bit as great as soldiers in war.

The only real competitive advantage that's durable is cost and innovation – as long as innovation happens along the trajectory that takes into account stakeholders, not just shareholders.

Legendary artists are not one hit wonders. They have staying power, they've been there for years, decades, generations. Like Beyoncé. After we recorded 'If I Were A Boy', she sat down on the couch with me and was extremely loving, nice, and wanted to know about my family and how I feel about things.

We adopted a National Strategy for Entrepreneurship: Startup Portugal. A strategy that aims to make Portugal the ideal space to create, test, fail and try again.

When global markets open up, if you're selling t-shirts in the US or Denmark, you're disadvantaged because countries like Bangladesh produce them more efficiently and cheaply. This has fuelled arguments advocating caution when it comes to free trade. We've conducted what is, to my knowledge, the first study attempting to quantify both the benefits and costs of trade, rather than focusing solely on the benefits.

In a world where everyone gets to play in social media, we're about to realise that the vast majority of people aren't good enough. We've never had to quantify this before because there were people in-place to filter the people America got to see, and most were qualified to some level. Now we have an ecosystem where everyone gets out there and says they're great. The vast majority are not going to be great at what they pontificate to be great at, and we're going to watch them fail right in front of our eyes.

Ultimately, you have to fail at some stage with whatever you do, to get the successes that you need in the end.