Wisdom in fragments

Salman Abedi, Khalid Masood, Khuram Butt, all of these people and the people in ISIS, Al Qaeda, Boko Haram, Al-Shabaab… We tend to think sometimes that they are extremism. But the reality is they didn't breed extremism. Islamist extremism bred them.

Islamism is an ideology that is imported from Europe in the 1930s onwards. It was fascism and communism that were imported by Qutb, who became the ideologue of modern day Islamism. He wrote a book called 'milestones' – equivalent (and sharing many similarities) to Das Kapital or Mein Kampf.

Our definition is extremism is the desire to enforce illiberal views which are in a dichotomy to the liberal values that we all adhere to in a Liberal secular democracy; and you can have non-violent or violent extremism.

BE CONSISTENT across your communication – what your values are, what you're trying to do – it's super obvious but without a single clear proposition that you communicate consistently at every contact point, you can't expect to grow an audience that believes in you.

Doing something which has a social purpose gives you the motivation to overcome the hurdles and obstacles that you will meet along the way. It gives you that inner strength when you're doing something and you know it's making a massive difference and a huge impact.

There's a lot of synergy between music and entrepreneurship. There's that kind of similar taking risks, that innovation. I think it's a really exciting time.

We all have obstacles we think can't be overcome, but if our dream is great enough, and we work hard enough, the world is ours for the taking. Keep an open mind: look for learnings everywhere and don't be afraid to fail.

Entrepreneurship is about taking risks and having the audacity to commit and persevere through all the obstacles and hurdles we have to overcome.

What we're seeing is a global shift towards meaning and WeWork is helping achieve that on a global scale.

Co-founder of WeWork, co-working space company

The most important lesson I've learned is that my energy level and outlook have an impact on the people around me and it's my responsibility to approach every day with positivity and excitement. We say that we are responsible for treating others the way we want to be treated, and at the most basic level, all of us can treat each other well by giving positive energy to those around us.

Co-founder of WeWork, co-working space company

Our mission is to help people create a life, not just a living. Our product provides the space, community and services that creators need so they can focus on their work.

Co-founder of WeWork, co-working space company

Success is different for everyone, but for me success has always been about finding meaning and personal fulfillment. While that may have meant different things at different times in my life, learning, making meaningful connections with people and helping others achieve this same level of satisfaction has been a sign of success for me.

Co-founder of WeWork, co-working space company

At WeWork, we believe creators are anyone that's pursuing their passions and contributing to a mission. You may be an artist who is working on an innovative new project, a freelance software engineer providing client services or a director of HR at a Fortune 500 company that's trying to build a dynamic work environment for employees – regardless of your company size, title or function, you are working towards creating meaning, intention and purpose within your life.

Co-founder of WeWork, co-working space company

'Brand,' is what journalists and industry-people say… we say culture movement. As artists we say culture! Movement! And analysts say brand. I don't know what a brand is, but I know what a freakin' movement is…

Grammy-winning rapper, producer, and member of The Black Eyed Peas

Having a strong brand identity is essential. With the evolving retail landscape and the impact of technology, the customer is becoming more and more savvy. They want brands they can trust, brands with a sense of integrity and individuality that they associate with quality, craftsmanship and authenticity.

Founder of Luxury Fashion Brand Tory Burch & Philanthropist

I was at one of our schools in Kenya recently, I was just chatting away to a group of children about all the things we had seen that day- the lions and how lucky they are to be sitting next to Meru National Park, and I said 'would anyone like to ask me a question?'. Suddenly this little boy put up his hand and he said 'please miss, why do men kill lions?'. Well, I could have hugged him if he wouldn't have been mortified with embarrassment.

British actress known for "Born Free" and animal welfare advocacy