We see ourselves as the long term creative and strategic partners to our clients and that word – partner – is really important to us. We will put intellectual, human, financial capital around the ideas of our clients and make them happen. A manager is about somebody that has an opinion, who has the ability to take your dream from inside your head to a reality.

My personal stance is to respond positively to any question, no matter how awkward or inappropriate. I believe it takes courage to ask, and even if the approach is off, the curiosity is commendable. The key is to create an environment where it's okay to be wrong, as long as there's a willingness to learn and engage respectfully.

In the West, we say things like, 'human connection is very important' but in reality, human existence is connection and when we lack the right kind of webs of connection with each other, we cease to exist.

Culture is not aspirational, it's observational. It's not something you and your co-founders sit down, dream-up, put into PowerPoint, and create some posters from. Culture, simply, is how you behave and how you treat your co-founders, employees, and customers.

150 years ago, Aluminium was the rarest metal we knew of on the surface of planet Earth. Through technology we learned how to extract it from the bauxite in the Earth's crust, and discovered it was the most abundant metal. We went from Napoleon serving Kings and Queens on the finest Aluminium plate-ware to much more money made on Aluminium within 20 years.

Doing something which has a social purpose gives you the motivation to overcome the hurdles and obstacles that you will meet along the way. It gives you that inner strength when you're doing something and you know it's making a massive difference and a huge impact.

We can take a hell of a lot more stress than we believe we can. We should learn how to fight not flight. And fight doesn't have to be a physical thing – it can be that you feel something's going to be uncomfortable 'okay well let's avoid it'. No, go through with it but go through with it in a progressive manner.

I've always believed that everyone can look like a magazine cover star. It's not about being born beautiful, it's about finding that moment, that light, that expression that makes you shine.

Music is something that affects your senses in a way that nothing else really can- it's like a time-travel portal! You can listen to something and it transports back to that place… that bar… that nightclub… that time with your friends….

Entrepreneurship is the relentless drive to carry-on, no matter what. Entrepreneurship is tolerance, focus and dedication. Entrepreneurship is this 'true north' belief that whatever this 'thing' is that you want to bring to culture, that you will see it through… and that you are the one here to usher it into existence.

Our mission is to help people create a life, not just a living. Our product provides the space, community and services that creators need so they can focus on their work.

When you take a step back and view this from a 30,000-foot perspective, I try to highlight the role of civilians in conflict. Officials, especially those in power controlling militaries or governments, often want to shape the narrative, to spin you to their story. But when you speak to civilians in the midst of war, they share more about the personal impact on their lives, and I think my audience and readers can connect more deeply with those voices.