From 600+ conversations with the world’s leading thinkers.
Older generations give their trust to experts and influencers based on who and what: credibility, qualifications, and institutional affiliations. Younger generations, by contrast, trust based on how someone makes them feel. And you can manipulate that incredibly effectively in 15 seconds of video: the music, the mood, the atmosphere.
In 2012, I was put to the forefront of people's eyes during the Olympics. It was the first time I'd been on the cover of a magazine- and it wasn't about being a size-zero or really-skinny, it was about being strong and promoting what healthy looks like.
The consumer is far better educated today than he ever was. Consumers don't need to rely on intermediaries to tell them what is good or bad- people are social, they share information with friends and strangers, and go to a broader community for help and assistance.
However, imagine living in a place where such financial avenues are virtually non-existent. Where hard work and ambition offer no promise of progress or escape from economic stagnation. This reality is stark for many.
Social media has decreased distance and that means that we are just as passionately bothered about things on the other side of the world, as we are things in our home town. Social media transparency has had, and is having, a huge impact on stakeholder visibility.
When you bring communities together to talk- these central themes, and things we have in common, come to the fore. When you break bread together, and you find common ground, before you know it you stop thinking about your differences, or you appreciate them.
We propose that focusing on skilled migration—such as engineers and doctors—might be more viable. People are generally more accepting of highly-skilled immigrants. We recommend increasing skilled migration by just 10% of the existing level. Given the significant wage differential between a doctor in Somalia and a doctor in the US, the benefits of such a policy could be substantial.
Our inner desire to start something new and make it big has been one of the most catalysing factors behind our collective evolution as a species. Our quest to explore and develop markets has persisted since the time humans have been trading goods.
Bureaucracy may be humankind's most important innovation. Whether it's scientific innovation, the invention of the steam engine, locomotive, electric-motor, semi-conductor or antibiotics, none of these would have been possible without the understanding of how to work precisely and repeatably at scale; bureaucracy.
Understanding superhumans is to understand human potential. We have this immense potential which isn't always fulfilled individually, or as a species. I wanted to grab that by the scruff of the neck and write something positive about the best we can be.
I wasn't just fighting for myself. I was fighting for an entire country and millions of fans around the world who believe in me. That is why I will always give 100% in and out of the ring.
I think you're going to see impact models that challenge many of our incumbent industries. The most vulnerable in our society are currently overcharged because the system assumes, they are higher-risk, and so those in our society who are least able to afford charges, are being charged huge overdraft and borrowing rates.